Post on 04-Aug-2015
transcript
WANT MORE LEADS? GET A BLOG.
According to searchenginewatch.com, blog-happy companies get 67% more leads than those that don’t.
Blogging is more conversational than product plugging
A skilled marketer can use the company blog to pull more customers
AVERAGE NUMBER OF CHANNELS MARKETERS USE: 12
Think of it as media multitasking
Think of all the social media channels that exist (Facebook, Twitter, LinkedIn, Youtube)
Most content marketers are using around 12
Just using the company Facebook won’t cut it anymore
86% OF B2C COMPANIES ARE CONTENT MARKETING
Content marketing tools are no longer just for B2B companies
Business to consumer companies are using it too
Driving Factor? Most likely the number of consumers on social media
B2B COMPANIES USE 1/3 OF BUDGET ON CONTENT MARKETING
Content marketing is just that valuable
Automate marketing task to save time on things like email
Use that time for more personable marketing
SOCIAL MEDIA SITES REACH 80% OF USERS
8/10 internet users are likely to see content on these platforms
This isn’t considering people who use the sites to make purchases
Use in conjunction with blogging for a powerful 1-2
EMAIL IS MOST POPULAR
While social media usage is rising, email reigns supreme
Don’t hang up the email strategy just yet
While valuable, with the right marketing team, you can automate it
LINKEDIN IS POPULAR FOR B2B
47% of those marketers use LinkedIn
Business professionals more likely to use that than Facebook
The best salespeople recognize the site as a sales and marketing tool
87% OF B2B COMPANIES USE SOCIAL MEDIA FOR CONTENT DISTRIBUTION
You should have content on your company site
People are more likely to find it on social media platforms
Updates should be valuable
BLOGS GIVE YOU 5X MORE TRAFFIC
A well maintained blog attracts followers
Content should be fresh and high quality
Takes time to build, but well worth it
MOST KEEP CONTENT MARKETING IN-HOUSE
44 Percent of companies outsource it
Keeping it in house allows marketers access to company data
In-house is more expensive