Post on 19-Jan-2016
transcript
Kelly Baker, MPHCenter for Health Statistics Dir and State RegistrarOklahoma State Dept of Health
How far can a VR report go?
STATE OF THE STATE’S HEALTH
Annual Presentation by the Commissioner
Medical Community
Board of Health
Community Partners
Life Expectancy
US OK DiffTotal 75.5 77.7 -2.2 yrsMen 72.7 75.1 -2.4 yrsWomen 78.2 80.2 -2.0 yrs
Change (1990-2006)US OK
Total +2.0 +0.1Men +2.9 +0.9Women +1.1 - 0.6
U.S. NCHS. Oklahoma: OSDH, Health Care Information
Health Rankings
2008Overall Rank 43Smoking 48Obesity 43Children in Poverty 35Lack of Health Insurance 42Prim Care Phys 49Poor Mental Health Days 47Poor Physical Health Days 45Infant Mortality 39Cancer Deaths 36Premature Death 45CVD Deaths 49
2008 Health Foundation
PERCENT OF PEOPLE BELOW POVERTY 2007 (PAST 12 MONTHS)
Source: U.S. Census Bureau, 2007 American Community Survey
COMMISSIONER REQUEST
New chart design Include for each indicator
Rates State, nation, best state, worst state,
regional states Number of people affected
Expected if equal to the nation Excess
State Rankings Make it simple
TOTAL MORTALITY 2004-2006 AGE-ADJ’D MORTALITY RATES
EXCESS MORTALITY/MORBIDITY
Calculate Excess Use National rate as “Expected” Calculate difference: Observed - Expected Estimated number of annual deaths
Expected - if equal to national rate Excess that needs to be eliminated – just to
meet national rate
Applied to mortality and risk behaviors
NO PHYS ACTIVITY IN PAST 30 DAYS
ADULTS, BRFSS, 2008
Ah Ha!
5,320
WHAT IS 5320?
Number of deaths that could be
prevented…
IF the Oklahoma mortality rate
was equal to the national
average
HOW DO YOU COMMUNICATE THAT TO THE PUBLIC?
GUERRILLA MARKETING
Inexpensive (relatively) $350,000 - Federal Grant, donations Time, energy, imagination
Focus Create interest and awareness
Teaser Campaign (5320) – 4 weeks Generate buzz and awareness T-shirts, yard signs, decals, billboards,
drink coasters, pizza boxes, banks, fresh produce, chalk messages in streets, etc.
BREAK TRADITION
Non-traditional partners Bars and fast food
Dominos, Burger King
Social Media Facebook Twitter
TEASER CAMPAIGN
4 wks beginning mid-January 2010
Vary the Partners (not all health related) Tobacco Settlement Endowment Trust,
Hospitals, Am Lung Assn, Am Heart Assn, YMCA, ODMHSAS, OHCA, Malls, Media, Chambers of Commerce, Comm/Advertising Co, Athletic Orgs (Barons, Thunder, Oilers), Restaurants/Bars/Lounges, Grocery stores, Aptmt complexes, Universities, Ozarka Water, Sandridge, Physicians, Food Distrs,
Complete confidentiality
WHAT IS 5320?
Square footage of new fitness center?
Address?
Education?
Sports?
Mile?
If this snowstorm accumulates to 5.320”, I call conspiracy - @isaacrs Twitter.com/LamarOKC
FOLLOW UP
Payoff Campaign
“Shape Your Future”
Feb 14, 2010 Launch
TOTAL MORTALITY 2004-2006 AGE-ADJ’D MORTALITY RATES
QUESTIONS?
Kelly Baker, MPH
State Registrar and Center for Health Statistics Director
Oklahoma State Dept of Health
kellyb@health.ok.gov