Indiana State UniversityLinda Ferguson, Assoc. Dir., Inst. Research
Linda Maule, Dean, University CollegeJoshua Powers, Interim AVP for Student Success
Lisa Spence, CIO
Developing a SEM Culture & Implementation Strategy
• Setting the Stage: Higher Education & Organizational Culture
• Context: Environmental Scan and SEM Process
• Focus on Freshmen – University College
• Data Warehouse and CRM• Discussion
OBJECTIVES OF SESSION
OBJECTIVE ONE
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
CHARACTERISTICS OF HIGHER EDUCATION
Human Resource
Perspective
Structural Perspective
Political Perspective
Symbolic Perspective
ORGANIZATIONAL CULTURE
Source: New Horizons - http://www.nhorizons.ca/en-contact.asp
“Our best faculty teach freshmen.”
“Our president invests in student success activities.”
“We use data to inform decision making.”
“The best faculty are strong researchers; good teaching is secondary.”
“It seems like offices just pass the buck around here when it comes to student problems.”
PUBLIC & PRIVATE BENEFITS OFCOLLEGE GRADUATES
Bachelor’s degree average wage premium over HS degree: +$21,580/year; $1 million over lifetime.
Source: The College Advantage (2012)
IMPORTANCE OF A COLLEGE DEGREE
Growth in Employment 1989-2012
OBJECTIVE TWO
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
ENVIRONMENTAL SCAN
• Purpose –describe the factors that will influence your institution’s SEM planning
• Include both external and internal elements• ISU’s Environmental Scan components
• State Policy• Demographics• Preparation• Affordability• Enrollment
ENROLLMENT BEHAVIOR (TELL YOUR RETENTION STORY)
• First-time Freshman Enrollment Profile• Retention
• Comparison to competitors & peers• Describe differences among groups
• Income (Pell-recipients)• Type of admission• Ethnicity• Region
• Survey findings• BCSSE/NSSE• Mapworks
African American White0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
43.2%
63.2%51.6%
63.0%
1-yr Retention
20072008200920102011
SEM KICKOFF PREPARATION
• SEM Data Team • Functional area data stewards/analysts• Faculty
• Presentations for SEM Kickoff Event• Environmental Scan & Enrollment
Behavior• Determine content• Use pictures (graphs, charts, maps)• Engage the audience • Be able to clarify (source, timeframe,
context)
SEM KICKOFF – AUDIENCE PARTICIPATIONWhat percentage of all Indiana Core40
graduates require remediation?
a) 8%
b) 18%
c) 28%
d) 38%
• General Diploma Graduates - 66%• Core40 Graduates - 38%• Core40 with Honors - 7%
THE ISU RETENTION STORY
Year 4 Year 4+?
Fall 2012: 990 of 2,512 FT/FT bachelor’s degree seeking freshmen did not return.
The ISU Strategic Plan
• Launched Fall 2009• 6 Goals; 45 initiatives;
250+ work plans• 100s of metrics
tracked• New benchmarks
through 2017
Goal 1: Increase enrollment and student success
Benchmark Current 2014 2017
Total Student Headcount 12,114 12,700 14,000
Total New Freshmen – FTFTF 2,666 2,854 3,002
Total Hoosier Headcount 9,349 10,200 11,200
Total Grad Headcount 2,038 2,238 2,868
Total FTFT Transfers 747 757 986
First-Year Retention -- FTFTF –BDS 60.2% 65% 70%
Four-Year Graduation Rate 22.2% 25% 30%
Six-Year Graduation Rate 41.9% 46% 50%
Total Distance Degree Production 383 468 688
Total FY Degree Production 2,112 2,377 2,597
SEM CULTURE DEVELOPMENT STAGES AT ISU
• Developing the mindset• First projects – Spring 2012• Short Term Tactical Team• SEM plan development• Joining SEM with the ISU Strategic Plan
SEM Steering Committee
Forecasting Group(recruitment side)
Student Success Council
(retention/graduation side)
Data Team
Three Sub-Committees(1 for each goal)
SEM Process at ISU
Four Key Components of a Strong SEM ProcessCompelling need Faculty, staff, and student involvement
Cuts across boundaries Strong communication
SEM Process: Our SEM Goals
To enhance what is done to better educate and prepare new students and their families prior to the students enrolling in the fall. (pre-college goal) To create a strong first-year experience by way of the University College and allied programming to enhance freshmen persistence and that establishes a pathway to their success. (first-year goal) To enhance student persistence to graduation by building a culture that is more intensively focused on effective academic and social engagement. (persistence to completion goal)
SEM STRATEGIES (GOAL 1)Goal 1A: Increase knowledgebase for pre-college studentsStrategy 1: Early Outreach Programming (Pathway to Success Model)
• Regional Events• Marketing Dual Credit
Goal 1B: Transitions to First TermStrategy 1: Affordability campaign
• FA Tele-counseling (outbound personalized coaching)• FA Talisma campaign to admits• NPC Parent and Out-of-State Prospectus
Strategy 2: “Sycamoreology” – Preparedness campaign• Flash-based app or website that caters to admits and parents with a
focus on college preparedness
SEM STRATEGIES (GOAL 2)
To be developed after University College completes governance process.
SEM STRATEGIES (GOAL 3)Strategy 1: Enhance student academic and social engagement.
Strategy 2: Create a new/redefined unit focused on faculty pedagogical development.
Strategy 3: Develop and deploy a PR strategy that promotes examples of student success.
Strategy 4: Minimize organizational barriers to student success.
OBJECTIVE THREE
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
UNIVERSITY COLLEGE
• The resource reality• The moral imperative• The investment need• The distinctiveness opportunity
University
College
University
College
Will I/we lose resources?
Will I/we lose power?
What will it mean for institutional quality?
What will it mean for my workload?
How will we know it works?
More damn administrators.
Will I have to change?
If we have it, does that mean the rest of us are doing something wrong?
FACILITATORS, INHIBITORS, AND SUBTEXT
OBJECTIVE FOUR
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
Data Warehouse and CRM
SEM Short Term Tactical TeamPhase 1: Fall 2012 Early Registration
FAFSAHousing contractsFrosh Check ListEarly RegistrationRegistration Open
Banner SIS
CRMIncrease in
Early Registration
Phase 2: Spring & Summer 2012 Registration and Graduation Campaign
SEM TECHNOLOGIES: OTHER EXAMPLES
• Student Engagement- RecFest/First Football Game- Dining Card Swipe- Students at Risk (By County)
• Affordability• Student Success
- 12-Credit-Hour Drop- Investigating EWS, GradesFirst
• “One Data”- Dashboards- Analytics
CHALLENGES
• What’s working?. . . Define “working”!
• Thinking in new ways
• Who’s doing what?• How much is too much
. . . contact for one person?
. . . data to keep?• Choosing and using tools
OBJECTIVE FIVE
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
• What factors facilitate or inhibit the focus of energy on student retention/success at your institution, particularly for freshmen? How might SEM aid you in focusing that energy?
• What is the status of your ability to collect, interpret, and use data for decision making as it informs work with student retention/success?
• How might a CRM aid your work with student retention/success?
