HUMANISING TRENDSKelly McKnight, Join the Dots

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Start with the human, not the trend

Trends result from the human quest for happiness

Brands can and should help make people happy

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TRENDS

HAPPINESS THEORY…

The need for

positive

emotions

The need for

engagement

The need for

achievement

The need for

positive

relationships

The need for

meaning and

purpose

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HAPPINESS

HAPPINESS DRIVERS

CHANGING EXTERNAL FACTORS

HEDONIC ADAPTATION TRENDS

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RELATIONSHIPS

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MACRO

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HEDONIC ADAPTATION

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FUN

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FUN

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SHARED FUN

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EVERYDAY FUN

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PLAY & DISPLAY

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Start with the human, not the trend

Trends result from the human quest for happiness

Brands can and should help make people happy

Kelly McKnightConsumer Trends Director

Join the Dots

kelly.mcknight@jointhedotsmr.com

@wejointhedots