Websites for Small Business = ProfitUnderstanding Essentials to Build an Executable Plan

Michael Vaughn March 11, 2015

Michael Vaughn Senior Technologist

User Experience Specialist Entrepreneur

Public Speaker

Family Guy Cubmaster, Pack 416 On a Fitness Journey

Steering Committee, UX

Engaging | Useful | Sustainable

Key Elements

Engaging | Useful | Sustainable

Know Your AudienceEngaging | Useful | Sustainable

User Experience (UX)graph provided by

User Experience Toolkit Examples

Persona Exercises

User Journey Mapping

User Stories

Usability Testing

Surveys and Research

Mockups/Prototypes

Wireframes

Create Your Brand Guide The Heartbeat of Your Organization

Brand Guide Elements

Logo and Proper Usage

Color Palette

Font Types

Mood Board

Product Logo and Proper Usage

Embossing Elements

Special Guest

Company Messaging

Company Brand Guide Example

Tell Your StoryEngaging | Useful | Sustainable

What’s Your Story?

Build Your Website RoadmapEngaging | Useful | Sustainable

RoadMap Essentials

Budget

Short/Mid/Long Term Plan

Staff/Outsource to Build Staff/Outsource to Maintain

ROI Indicators

Control Book

Key People

User Experience

Graphics Designer

Technical Resource

SEO Specialist

Web Designer

Social Media Specialist

Web Admin

Brand Specialist

Choose Your Technical Tools (Wisely)Engaging | Useful | Sustainable

Content Management System (CMS)

File Server

Hosting Provider

Email Marketing Campaign

Customer Relationship Manager (CRM)

Analytics

Special Guest

Key Essentials Key Additions

Formulate Your SEO StrategyEngaging | Useful | Sustainable

Create Your Social Media PlanEngaging | Useful | Sustainable

http://viralmarketingnews.com/social-media-outlets-secrets-social-media-business/

Social Media Plan

Short/Mid/Long Term Goals

Local/Regional/Global

Staff/Outsource

Control Book

Care and Feeding Approach

Campaign Roadmap

Special Guest

Assemble Your ContentEngaging | Useful | Sustainable

Core Elements

Copy (Text)

Images

Audio

Marketing Material

Video

Contact Information

Blog/Newsletter

Images Evoke Emotion, Text Requires Discipline

Engaging | Useful | Sustainable

Putting it All Together

Engaging | Useful | Sustainable

Corporate Branding

Social Media

Mobile | Web | User Experience Michael Vaughn

Senior Technologist User Experience Specialist

Public Speaker

http://artemisiatechnologies.com/

http://www.thememeagency.net/

@mcvaughn

/michaelcvaughn/

http://www.actuatesocial.com/

Salesforce

http://www.force101.com