CAN DESIGN CHANGE FINANCIAL BEHAVIOR?

Sille Krukow – Leading Behavioral Design Expert, Founder of KRUKOW – Behavioral Design Team

20 April 2016

2 | Make right decisions, easy

3 | From ambitions to behaviors

4 |

1.

Door #1 / Treatment 5 |

6 | Door #1 / Assumption

7 | Door #1 / Assumption

8 | Door #1 / Assumption

9 | Door #1 / Assumption

10 | Door #1 / Assumption

11 | Door #1 / But…

12 |

2.

13 | Door #2 / New perspective

14 | Door #2 / New perspective

15 | Door #2 / New perspective

16 | Door #2 / New perspective

17 |

IMPULSE DRIVEN

Door #2 / New perspective

18 | Door #2 / Cold state of mind

Door #2 / Hot state of mind 19 |

20 | Door #2 / Choice architecture

21 | Door #2 / Solution strategies

22 | Case / The Danish Ministry of Taxation

23 | Case / The Danish Ministry of Taxation

24 | Case / The Danish Ministry of Taxation

25 | Case / Reminder

26 | Case / Complexity

27 | Case / Affordance

28 | Case / Affordance

29 | Door #2 / Solution strategies

30 | Door #2 / Give visual feedback

31 |

32 | Case / Insurance

33 | Case / Insurance

34 | Case / Insurance

35 | Case / Insurance

36 | Case / Insurance

37 | Case / Insurance

38 | Door #2 / Solution strategies

39 | Behavior / Social Proof

40 | Case / Opower

41 | Case / Social norm

42 | Case / Social norm2%

43 | Case / Services

44 | Case / Products

45 | Door #1&2 / From hot to cold

46 | From ambitions to behaviors

47 | Ambitions / Make right decisions, easy

|

CAN DESIGN CHANGE

FINANCIAL BEHAVIOR?

Contact > hello@krukow.net