Post on 21-Jun-2015
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KIDsorted ���
KIDsorted ���
1 Confidential ���
KIDsorted ���
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KIDsorted is a marketplace ���
for parents to discover and book local activities for their children based on age, interest and location ���
for providers to use the booking system to reduce time spent on manual processes and to market their offering to a relevant audience
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If you don’t happen to bump into right person, you would never find out what’s happening for your child.
- Mother of 2 year old (Google employee/ex-McKinsey)
Would love to receive recommendations for activities with
kids depending on weather. - Mother of 2 year old (Investment Banker)
Parents: It’s difficult to figure out what’s available for children depending on age, locality, interests and time
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My background is not in IT and marketing and want someone to
take care of it. Have been researching solutions for a while.
- Rachael (Little London School of Music)
I spend marketing money on magazines but these are going to
parents that aren’t in my neighborhood.
- Cornelia (Dove Art Studio)
Providers: A) There aren’t many online options to target customers locally. B) The systems to enable online booking for
service providers aren’t accessible
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eBay EU, Silicon Valley start ups: Go.com, Covia, Istante
INSEAD MBA & Forte Foundation Scholar (France) BSC in Computer Science from Delhi University (India)
eBay UK, Stella & Dot EMEA, mytheresa, Boutique1, Dubai.
BSC in Business Management from Babson College (MA) Fashion degree from Parsons School of Design (NY)
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Anshu Julia
“We are the customer”
! Knows how to use “social selling” to drive growth
! Loves working with sellers & brands to create a win-win set up
! Knows how to build a great customer centric product with focus on mobile
! Loves analytics and using numbers to drive business decisions
The team is best placed to solve these needs with10+ years each of marketplaces, technology and e-Commerce experience
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Increase # of classes
Attract parents
Increase # of transactions
Onboard Providers
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Focus is on supply side first to kick start the marketplace flywheel
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We have made significant progress on sales funnel and have started testing marketing tactics
Contacted
Interested
On boarded
6% 28%
May ‘14 Jul ‘14
Increase in conversion driven by: 1. Improved sales pitch 2. Launch of editorial site
Sales conversion
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0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
UK US DE FR Total
Tuition Products Classes
$m
Source: Kidsorted team, 2014. Based on: • According to TalkingTots parents survey in UK (2008), parents spend 650 GBP of activities • UK parents spend 6 bn GBP on tutoring (Telegraph); DE spend is 1.1 mio Euros (Sueddeutsche) • UK births and demographic data
Addressable market size of >$100 billion
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Julia Brucher julia@kidsorted.com +44 7824 705255
Anshu Goel anshu@kidsorted.com
+44 7595 875307
We are raising angel round of £250K round of which £150K is available for SEIS (rest will come
from SF/EU angels)