Post on 05-Jun-2021
transcript
SOCIALLY SAVVY STRATEGIES
R E A D Y T O S E N D . C O M
PROFILE-TO-PAGEMIGRATIONTYPES OF FACEBOOKPAGESKILLER AD STRATEGIES
PROFILE-TO-PAGE MIGRATION
CHOOSE YOUR CATEGORY
Select up to three categoriesReal Estate, Property Management etc
Level up to a Facebook Page without losing everything you've built onyour personal profile. Move your friends and followers from your profile and easily featureyour best content by transferring your best photos and videos.
SELECT FRIENDS AND FOLLOWERS
Friends of Personal page become followers of Business pageSelect according to your target audience
VIDEOS AND PHOTOS
Select best photos and videosWill be imported to Business page
CREATE YOUR PAGE
Facebook will notify you when the conversion is completePublish your page
R E A D Y T O S E N D . C O M
TYPES OF FACEBOOK PAGES
PERSONAL PAGE
The Real YouBuild Top-of-Mind AwarenessTarget: FriendsMarketing post ratio: 20 to 1
BUSINESS PAGE
Educate and InfluenceBuild TrustTarget: 25km radiusMarketing post ratio: 10 to 1
VANITY PAGE
ResellBuild Leads and CredibilityTarget: 25km radiusMarketing post ratio: 1 to 1
COMMUNITY PAGE
Connection and GoodwillBuild InfluenceTarget: 5km radiusMarketing post ratio: 30 to 1
R E A D Y T O S E N D . C O M
KILLER AD STRATEGIES
RESULTS
Focus on awareness'Likes' and 'shares' are vanitymetrics
REAL ESTATE SITES
Defined audienceAlign with interest of searcherRight time and place
OBJECTIVES
Awareness ConsiderationConversion
TESTIMONIAL ADS
Social proofingBuild trust
LEAD GENERATION ADS
Offer incentivesAsk the right questionsBuild ideal audience & collectinfo
CAMPAIGN PLAN
Promote servicesLead generationJust sold
SEGMENTATION
Demographics (age, gender, area)BehaviourConnection Type
INTEGRATION
Drops / flyersEmail marketingStreet campaigns
INTERESTS
Additional interestse.g. real estate investing
OMNIPRESENCE
All levels of sales funnelBrand awareness → sales
R E A D Y T O S E N D . C O M