Post on 20-Jun-2015
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Know Your Value Proposition
should clearly communicate 4 key steps
Your Value Proposition
1. The Customer – It should solve a problem or satisfy
a need
2. The Customer’s Problem, Want or Need
3. The Customer Value Package (CVP)
Expressed in 4 dimensions: Solution, Responsiveness,
Economics, and Relationship
4. Net Benefit of the CVP From the customer’s perception
Goal is True Value
To be truly successful you must offer a strong value proposition!