Know Your Value Proposition

should clearly communicate 4 key steps

Your Value Proposition

1. The Customer – It should solve a problem or satisfy

a need

2. The Customer’s Problem, Want or Need

3. The Customer Value Package (CVP)

Expressed in 4 dimensions: Solution, Responsiveness,

Economics, and Relationship

4. Net Benefit of the CVP From the customer’s perception

Goal is True Value

To be truly successful you must offer a strong value proposition!

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