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Kody Medical Electronics (P)
Ltd.
February 2012
2
�Executive Summary
�Factsheet
�Offices & Centres
�Key products and Services
�Business Model
�Key People
�SWOT Analysis
�Financial Profile
�Industry Analysis
�Competitive Landscape
�Competitive Benchmarking
�Appendix
Contents
Kody Medical Electronics (P)
Ltd.
3
Executive Summary
• Kody Medical Electronics has S with various R as well as U to expand its operations K as well as MBusiness Model
Company
Description
• Kody Medical Electronics (P). Ltd. is a manufacturer of A and has its manufacturing base in C
• The company specializes in the manufacture of R, S, T, U, P, Q such as A, B, M, etc
Key Products and
Services
• It primarily generates revenue through its product in the segments of L, M, N, O, S, D, F, G, Physiotherapy,
H, Z and X
SWOT Analysis
• Strength 1 is one of its major strengths, however its Weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
Financial Profile
• The company reported total Income of INR A mn in FY 20--, registering a decrease of z per cent over FY 20--
. It incurred a net loss of INR B mn in FY 20--, while it reported a net loss of INR O mn in FY 20--
• The financial profile of the company includes the profit & loss a/c, the balance sheet and the key ratios
depicting the key financial figures for FY 20--, 20--, 20-- and 20-- that informs about the financial health and
capacity to run its operations
Industry Analysis
• Medical Equipments market is estimated at INR W bn in FY 20-- and expected to grow at a CAGR of x per cent to reach INR X bn in FY 20--
• The Medical Equipments market is classified into segments such as X, Y, Z, P
• Imaging and Diagnostic Device market in India is estimated at INR C bn in FY 20-- and is expected to grow at a CAGR of c per cent to reach INR D bn in FY 20--
• The major imaging devices are R, S, T, U, V
Competitive
Landscape
• Key competitors of the company can be enlisted as: Competitor 1 and Competitor 2
4
SAMPLE
FactsheetBasic Information
• Kody Medical Electronics (P). Ltd. (Kody) is a manufacturer of A
and has its manufacturing base in S
• The company specializes in the manufacture of W, E, C, V, B, M
such as U, T, R, etc
• It is the first company in India to introduce equipments such as:
• --
• --
• --
• --
• --
• Kody was the first company to introduce Q in X three decades
ago
• It is associated with companies such as C, I, Y, K, G and J. It also
has association with Y
such as M, N, L, U, P, O, etc.
• Kody has its client spread all across R of V such as
X, Y, Z, J, B, H, P, T, P, L, I, O, A, E, etc
Brief Description
--Auditor
--Key Competitors:
Industry --
Corporate Address --
Tel No. --
Fax No. --
Website --
Year Founded --
Year of Incorporation --
Ownership --
Revenue --
Fiscal Year End --
Brief History
•19--:
•19--:
Source:
5
Offices & Centres – India
Headquarters
Note:
Source:
SAMPLE
6
Key products and Services (1/2)
------------G
Products Model
A -- -- -- -- -- --
S -- -- -- -- -- --
D -- -- -- -- -- --
F -- -- -- -- -- --
H -- -- -- -- -- --
It generates revenue through its product which include:
Source:
SAMPLE
7
SAMPLE
Kody Medical Electronics (P) Ltd.
Q U
• -
• -
• -
• -
• -
• -
Business Model The company has associations with the following :
• -
• -
• -
• -
• -
• -
• -
• -
• -
Source:
8
Key PeopleShareholders of the Company Key Executives
----
Name Designation AgeYear of
Joining
- - - -
- - - -
Note:
Total Paid-up Capital INR X
Number of Shareholders --
Ownership Structure
Share Holding Pattern
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Name No. of Shares held
- -
- -
- -
- -
- -
- -
- -
- -
- -
b%a%
R
T
Source:
SAMPLE
9
SAMPLE
SWOT Analysis (1/2)
Internal
Factors
• Strength 1:
• Strength 2:
• Weakness 1:
Strengths Weakness
Source:
10
SWOT Analysis (2/2)
External
Factors
• Opportunity 1:
• Opportunity 2:
• Threat 1:
• Threat 2:
Opportunities Threats
SAMPLE
Source:
11
Financial Profile
-2
0
2
4
6
8
INR mn
20--
H
G
20--
F
E
20--
D
C
20--
B
A
Financial Snapshot Profit & Loss Statement
Note:
Financial Summary
Net Profit/Loss
Total Income
• Analysis point 1
• Analysis point 2
• Analysis point 3
----Operating
Expenditure
-
-
-
-
-
2007
-
-
-
-
-
2008Particulars 2009 2010
Income from
Operations- -
Total Income - -
Total
Expenditure- -
Profit/(Loss)
before Tax- -
Profit/(Loss)
after Tax- -
Source:
SAMPLE
12
Ratio AnalysisKey Ratios
Note:
Key Ratio Analysis
Improved Decline
• Analysis point 1
• Analysis point 2
• Analysis point 3
• Analysis point 4
• Analysis point 5
• Analysis point 6
• Analysis point 7
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2009
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2008Particulars
y-o-y
change
(2010-09)
2010 2007
Profitability Ratios
Operating Margin - - -
Net Margin - - -
Profit Before Tax Margin - - -
Return on Equity - - -
Return on Capital
Employed- - -
Return on Working Capital - - -
Return on Assets - - -
Return on Fixed Assets - - -
Cost Ratios - - -
Operating costs - - -
Liquidity Ratios - - -
Current Ratio - - -
Cash Ratio - - -
Leverage Ratios - - -
Debt to Equity Ratio - - -
Debt to Capital Ratio - - -
Efficiency Ratios - - -
Fixed Asset Turnover - - -
Asset Turnover - - -
Current Asset Turnover - - -
Working Capital Turnover - - -
Capital Employed Turnover - - -
Source:
SAMPLE
13
SAMPLE
Annual Financial Ratios
-20
-15
-10
-5
0
5
10
15
2007 2008 2009 2010
-30
-20
-10
0
10
2007 2008 2009 2010
Profitability Ratios
-600
-500
-400
-300
-200
-100
0
100
2007 2008 2009 2010
-150
-100
-50
0
50
100
2007 2008 2009 2010
Source:
14
SAMPLE
Industry AnalysisMedical Equipment Industry – Overview
• The Medical Equipment market is estimated at INR A bn in FY
20-- and expected to grow at a CAGR of x per cent to reach INR B
bn by FY 20--
• This market can be classified into segments such as C, D, E and F
• Indian medical equipment market imports y per cent of its
medical equipments from countries such as M, N, O, P
• Major trends observed in the medical equipment market are:
� Trend 1
� Trend 2
� Trend 3
� Trend 4
� Trend 5
• Some of the key drivers of the medical equipment market are:
� Driver 1
� Driver 2
� Driver 3
� Driver 4
� Driver 5
• Some of the Government initiatives towards the Medical
equipment market were:
� Point 1
� Point 2
0
20
40
60
80
100
INR bn
x%
20--e
G
20--e
F
20--e
E
20--e
D
20--e
C
20--
B
20--
A
Market Size & Growth (20-- -20--e)
Market Segmentation (FY 20--)
a%
d%
c%b% P
O
N
M
Source:
15
SAMPLE
Industry AnalysisImaging and Diagnostic Device Market – Overview Market Size & Growth (20-- -20--e)
• The Imaging and Diagnostic device market in India is estimated
at INR P bn in FY 20-- and is expected to grow at a CAGR of y per
cent to reach INR Q bn by FY 20--
• Major segments of Imaging devices include:
� Segment 1
� Segment 2
� Segment 3
� Segment 4
� Segment 5
• Some of the trends observed in the Imaging Devices market are:
� Trend 1
� Trend 2
� Trend 3
� Trend 4
49%12%
0
20
40
60
20--e
Y
20--e
Xp%
20--e
U
20--
T
20--
S
INR bn
20--e
V
20--e
W
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
EF
Segment 1
D
INR mn
G
Segment 5
ML
Segment 4
KJ
Segment 3
I
H
Segment 2
Z
Y
Import-Export - Major Imaging Devices (20--)
Source:
16
Competitive Landscape (1/2)
Company Name Description
Company 1 • --
• --
• --
• --
Company 2 • --
• --
• --
• --
SAMPLE
Source:
17
Competitive Landscape (2/2)Competitive Scenario
Company Name Company A Company B Company C
Financial Information (INR mn – FY 2010)
Total Revenue - - -
Net Profit/(loss) - - -
Major Market Segmentation (Medical Equipments)
Imaging and Diagnostic Devices:
Ultrasound Imaging
MRI systems
Medical X – Ray Machines
ECG Machines
Ventilators
Doppler
Pulse Oximeter
Blood Pressure Monitor
Patient Monitoring
Offered � Not Offered�H: High; L: Low; M: Medium
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Source:
SAMPLE
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SAMPLE
Competitive Benchmarking
-20
-10
0
10
Z
%
BW
Y
VU
X
TS
Q R
-300
-200
-100
0
100
Z
UT
Y
%
RE
X
W
Q
BA
• Analysis point 7
• Analysis point 8
• Analysis point 4
• Analysis point 5
• Analysis point 6
• Analysis point 1
• Analysis point 2
• Analysis point 3
Key Financial Ratios – FY 2010 (1/2)
0
50
100
150
L
Y
JK
X Z
%M
Source:
19
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