Post on 05-Jul-2015
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La Moda Italiana
La Moda Italiana
Italy is famous for fashion.
• Long history of fashion.
• Big industry in Italy.
• Many famous fashion houses.
• Typical Italian style.
La Moda ItalianaLong History of Fashion
• Famous since 11th Century for fashion and design.
• Huge producer of textiles, fabrics and shoes.
• Renaissance fashion mirrored Renaissance art; influence of ancient Greece and Rome.
La Moda ItalianaLong History of Fashion
• Decline of Italian fashion in 17th
Century until 1950s.
• French and American fashion took the lead.
• Italian fashion made a huge come-back in 1950s with many fashion shows and celebrity following.
La Moda ItalianaFashion Industry in Italy
• Producer of textiles, fabrics, shoes and jewellery in 11th – 16th
Centuries.
• Milan, Florence and Rome major centres of European fashion.
• Milan: Versace, Dolce and Gabbana, Prada.
La Moda ItalianaFashion Industry in Italy
• Florence: Gucci, Roberto Cavalli, Pucci, leather.
• Rome: Valentino, Fendi, Bulgari.
• Miu miu (Prada) made €230,000,000 profit in Jan –June 2012.
La Moda ItalianaFamous Fashion Houses: Prada
• Milan, founded 1913 by Mario Prada.
• Makes clothes, handbags, shoes, perfume, jewellery.
• Revenue: €2.15 billion
In 2010.
La Moda ItalianaFamous Italian Fashion Houses: Gucci.
• Florence, founded in 1921 by Guccio Gucci.
• Makes clothes, jewellery, leather goods and shoes.
• Revenue: €4 billion
In 2009.
La Moda ItalianaFamous Italian Fashion Houses: Dolce and Gabbana.
• Milan: founded in 1985 by Domenico Dolce and Stefano Gabbana.
• Makes: Clothes, shoes, bags, watches, sunglasses.
• Revenue: €1 billion in 2011.
La Moda ItalianaTypical Italian Style
• Classic, tailored, emphasis on good quality.
• Italians put great importance on looking well; “fare la bellafigura”.
• Not too colourful, simple patterns.
La Moda Italiana
1950s
La Moda Italiana
1960s
La Moda Italiana
1970s
La Moda Italiana
1980s
La Moda Italiana
1990s
La Moda Italiana
2000s
La Moda Italiana
2010s
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today
La Moda Italiana
Italian Style Today