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Communication Internship

By: Melinda O’Canas

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Overview

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Intro to LatinWorks

Description of Responsibilities

Internship Requirements

Daily Tasks

Intern Group Project

LatinWired Project

Special Events

Outcome of Internship

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What is LatinWorks

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Founded in 1998: Manny Flores & Alex Ruelas

#7 Hispanic Advertising Agency in country

3rd largest agency in Austin

2008 Billings: $133 Million

Number of employees: 96

Minority-certified enterprise

Won numerous creative awards

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Specializes in Hispanic advertising

Uniquely qualified to speak directly to Hispanic market

Diverse & creative agency that bases work on genuine insights about Hispanics

2006: Omnicom purchased a minority state in LatinWorks, now part of same company as agencies like DDB, BBDO, & GSD&M

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Account Service

Broadcast (Radio/TV) & Print Advertising

Corporate Communications

Grassroots Marketing

Interactive Design & Development

Media Planning & Buying

Promotions

Strategic Planning & Research

Agency Services

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Client Roster

8Awards

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Description of Responsibilities

Play a support role to Media Strategy Team Members

Handlings administrative tasks

Keep up-to-date on trade industry articles that are relevant to Agency’s media client categories

Build knowledge of and experience with Hispanic media resources: AdViews, Simmons, Scarborough, GeoScape, Nielsen Media Research, and Arbitron

Keep Media Strategy Supervisor and/or Director informed on all projects, continuously fostering an open dialogue

Point of contact for media vendor community, maintaining relationships with vendors, setting up regular meetings with Agency media team and vendors as deemed necessary or appropriate

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Internship Requirements

Work a minimum of 15-20 hours per week

Complete evaluation and feedback forms at the end of the semester

Meet with an intern program manager to discuss your experiences (twice a semester)

Turn in weekly timesheets

Works on a semester-long group project

Contribute to the Agency Newsletter - LatinWired

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Daily Tasks

Take vendor’s phone calls and emails

Assist supervisor in everyday tasks

Attend meetings and/or conference calls

Think of own projects

Work on semester-long project

Be as productive as possible

Treat every task as an important one!

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Intern Group Project

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5 interns per team

Project will require you to work together as a team

Each group will essentially be a mini-agency

Present in front of entire agency

Learn how to work with time management and prioritization

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Agency Newsletter

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Each intern will have a section in LatinWired

Distributed to the entire agency once a semester

Provide agency with a fun source of communication that give updates on new business, employee, accounts, etc.

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Special Events

Happy Hour Intern Lunch with Executives

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Outcome of Internship

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• Gained valuable knowledge

• Able to successfully network with others

• Successfully met goals set at beginning on internship

• Prioritized different tasks and assignments

• Refined time-management skills

• Strengthened my team building skills

• Gained knowledge of Hispanic market & media resources

Outcome of Internship