Post on 27-Jan-2015
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@marsinthestars @LavaCon
Content Strategy and Brand Personalities
Marli Mesibov
@marsinthestars @LavaCon
About the Speaker
• Content strategist based in Boston
• I specialize in creating brand guidelines
• I’m on Twitter as @marsinthestars
• I have a weakness for the muppets
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@marsinthestars @LavaCon
@marsinthestars @LavaCon
• Developer• Public Speaker
• Innovator
• Entrepreneur
Branding specialist
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@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
@marsinthestars @LavaCon
PBS brand…
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• Educates• Informs• Inspires
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@marsinthestars @LavaCon
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@marsinthestars @LavaCon
PBS’ mission is to create content that educates, informs and inspires.
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@marsinthestars @LavaCon
“The Verizon commitment is to put our customers first by providing excellent service and great communications experiences.”
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1. Research
2. Brainstorming
3. Taxonomy Creation
4. Archetype Selection
5. Message Architecture Development
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Research
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Brainstorming
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Taxonomy Creation
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Archetype Selection
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Message Architecture
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“Carbonite helps you keep your files safe, so you can get them wherever and whenever you need them.”
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Words have the power to create a personality.
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Words have the power to create a
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personality.brand.
Thank you!
@marsinthestars @LavaCon