BE THERE OR BE SQUAREJuly 8th, 2015Search Optimization Redefined:First Page Means BIG Business.

August 13th, 2015

Social Media: The Steps to Success

Full schedule at www.insivia.com/seminar

Andy Halko@andyhalko

Insivia@insivia

LAW FIRM WEBSITESWHAT WORKS &WHAT DOESN’T

THINK SMART.ACT BOLD.

CREATESTRATEGIES

AUDITS

CONSUMER RESEARCH

PERSONA DEVELOPMENT

POSITIONING

CHANNEL PLANNING

STRATEGIC PLANS

SALES PROCESS MAPPING

MESSAGE DEVELOPMENT

REACHPROSPECTS

SEARCH OPTIMIZATION

PPC / ADVERTISING

CONTENT MARKETING

SOCIAL MEDIA

E-MAIL MARKETING

MARKETING AUTOMATION

DIRECT MAIL

PUBLIC RELATIONS

CONVERTLEADS

WEB DESIGN

MOBILE APPS

INTERACTIVE EXPERIENCES

WEB APPS / TOOLS

VIDEO

MOTION GRAPHICS

MICROSITES

A/B TESTING

CLOSESALES

E-COMMERCE

PRODUCT CONFIGURATORS

ONLINE ESTIMATORS

PRESENTATIONS

SALES COLLATERAL

AUGMENTED REALITY

ONLINE PROPOSALS

CRM

VALIDATION

THOUGHT LEADERSHIP

LEAD GENERATION

PRIMARY GOALSFOR LAW FIRM WEBSITES

INSIVIA REVENUE MAPPING

OUR GOAL IS

REVENUE

TARGETING

DRIVESSUCCESS

THE SINGLE BIGGESTPROBLEM IN

COMMUNICATIONIS THE ILLUSION

THAT IT HAS

TAKEN PLACEGEORGE BERNARD SHAW

BE STRATEGIC

OBJECTIVE 1: VALIDATION

ARE YOU WHAT YOUSAY YOU ARE?

VISITORS FORM AN OPINIONIN LESS THAN 3 SECONDS.

FIND YOURBLUE OCEAN

OBJECTIVE 2: THOUGHT LEADERSHIP

CREATE VALUETO WIN

VALUE IS KINGHelp me solve a problem

Teach me something new

Tell me a story

Show me something I’ve never seen before

Make me laugh, or cry, or cheer

CONTENTVALUABLE UNIQUE

RELEVANT

SEARCHINBOUND LINKSSOCIAL SHARES

PHRASE FOCUSED

SOCIALPOSTS

SHARESVIRAL

E-MAILCONTENT

SEGMENTS

AUTOMATIONCONTENT

SEGMENTSPROFILES

PPCLANDING

PAGES

SALESFOLLOW UPS

TRADITIONALTRADE SHOWDIRECT MAILWORKSHOPS

Know What Matters

RETENTION, REFERRALS +

CLIENT GROWTH

TEACH SOMETHING NEW

THANK FOR BUSINESS

EXPLAIN NEW SERVICES

ASK FOR REFERRALS

CONNECT WITH OTHERS

SPARK A CONVERSATION

ESTABLISH EXPERTISE

OBJECTIVE 3: LEAD GENERATION

YES, IT IS POSSIBLE

INSIVIA REVENUE MAPPING

AWARENESS + TRAFFIC

ENGAGE + CONVERT

www.insivia.com/budget-calculator/

NURTURE

Check out our Case Study on Mid Market EMAIL 12 Days later

EMAIL 210 Days later

EMAIL 330 Days later

Join our Webinar on 2014 Tax Insights

Schedule A Mid-Market Tax Specialist

CLOSE

TRENDS

WHAT SHOULD YOUBE DOING NOW?

INTERACTIVE DIRECTORIES

www.westonhurd.com

CROSS CONNECTED CONTENT

www.calfee.com

PRIMARY SITE

MANUFACTURING

CAREERS

PATENTS

MICROSITESFocused sites forMore impact.

PRODUCTSERVICEVERTICALAUDIENCE

RESPONSIVE + VISUAL

www.mdllp.net

MEASUREMENT

GOALS WITHOUT ACOUNTABILITYARE NOT GOALS

GOOGLE ANALYTICSTONS AND TONS OF DATA

WHAT MATTERS

TOTAL VISITS

BOUNCE RATE

SOURCES

GOAL CONVERSION

SHARES

INTERPRETDO NOT RELY ON SINGLE POINTS OF DATA.

ANALYZE LONG-TERM COMBINE DISCOVERIESALWAYS BE TESTING

TAKEAWAYSGET STRATEGIC

VISUALS & MESSAGE ARE HUGE

LAW FIRMS CAN GET LEADS

MEASURE & INTERPRET

Where can I go from here?

• Website Audit

• Strategic Consulting

• Custom Workshop

• Classes

GOT QUESTIONS?

Check out information on Future seminars or access slides from past ones at insivia.com/seminar