Presented by: @AsifRKhan @TheLBMA

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative

innovation at the intersection of people, places and media.

We live at the intersection of: PEOPLE, PLACES & MEDIA

Formed in 2010, 450+ members with chapters in:

Toronto, Montreal, New York, San Francisco, Amsterdam, London, Singapore

Includes participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device

Location-based marketing (LBM) bridges the gap between all forms of marketing media. Inclusive of social media, internet, out-of-home, and real life interaction. It is about the integration of media to influence people in specific places

Wikipedia The LBMA

Source: TNS/Kanter Group

Source: TNS/Kanter Group

Location of the phone.

Location of the screen.

Location of the phone.

Location of the screen.

Location of the phone.

Location of home. Location of nearest store. Location of alternative stores. Location of product. Location of competitor’s products. Location of friends. Location of consumption.

http://www.youtube.com/watch?v=zUl8c2ItyPk

Tram Sightseeing App by Västtrafik

http://www.youtube.com/watch?v=KRA0SZhKNyo

The Volkswagen Beetle. Juiced Up

• Magic Places

• NFC = BUMP

• Unlock Levels

• Local Leaderboards

http://www.youtube.com/watch?v=WxHXAFaaBqo

Granata Pet Snack Check - Foursquare Campaign

http://www.youtube.com/watch?v=HFmvxm-KDfQ

STARHUB MUSICAL FITTING ROOMS

•  A place is wherever you are right now

•  Every person, place and thing will be geo-addressable and have a geo-relationship to everything else.

•  LBM is not only about mobile, but the integration of media around places

ASIF R. KHAN - Founder & President ASIF@THELBMA.COM

@AsifRKhan or @TheLBMA