LDD Southern Summit 2013 - Adido - What's so hard about digital marketing

transcript

Andy HeadingtonCEO, Adido

@andy_head#letsdodigital

What’s so difficult aboutdigital marketing?

agenda

• about me

• where it all started

• time for change

• let’s do better!

• summary

about me

house keeping

digital marketing is broken

house keeping

our view of digital marketing is broken

house keeping

where it started

house keeping

time for change

house keeping

Marketers need to understand the numbers - not swear by them

Data should back up decisions - not make them

We need more understanding of markets, users and the business to get best results – the why & who, not so much about the how

Our marketing ideas & strategy should always be about our audience and people

summary

let’s do better!

ways to beat the panda / penguin

What’s in it for me?

• Panda

• Check your content is unique (www.dupecop.com)

• Add new content to your site regularly

• Delete / hide ‘thin’ content from the search engines

• Don’t copy and paste content from other people

summary

Digital marketing has changed significantly in last few years- we have to adapt our thinking

summary

We must think more about audiences and not algorithms- people are the future of the web, not words

summary

Digital marketing should sit at the top of all businesses- the digitalisation of society will affect every

business

summary

Digital marketing should sit at the top of all businesses- the digitalisation of society will affect every

business

Creativity and ideas will get your business ahead now and in the future- put your creative hats on, get your team together

and have fun!

Marketing