Post on 20-Aug-2015
transcript
Lead Generation & Conversion TipsThe BIG Conference - October 2009 – Portland, ME
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
What’s HubSpot?
• Marketing software for SMBs• Over 1,800 customers in 3 years• 99 employees, lots of MIT grads
Outbound Marketing is Harder
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Media
Death to “Social Media Communists”!
Lead Generation w/ Inbound Marketing
Create great offers
Use tons of calls to action
Optimize your landing pages
Nurture your leads
Great Offers
Free products, free trials
Very useful info – tips, how to, data
Gifts or promotions
Value must be greater than the cost…
Great Calls to Action
Use LOTS of them, everywhere
Test to find the best• Colors, text, size, place
Make the next step obvious
Great Landing Pages
Limit distractions (navigation / links)
Keep it short and simple
Track your conversion %
Test to find the best
Thank You!
Next Step? Free Trial of HubSpot:www.HubSpot.com/free-trial
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
Additional Resources
• Facebook Marketing eBook• http://www.hubspot.com/facebook-for-business-marketing-hub/
• Twitter Marketing eBook• http://www.hubspot.com/twitter-marketing-hub/
• Social Media Marketing Kit• http://www.hubspot.com/twitter-marketing-hub/
• Blog: http://Blog.HubSpot.com