Leading global excellence in procurement and supply Branch Conference 2012 10 th November Welcome...

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Leading global excellence in procurement and supply

Branch Conference 2012

10th November

Welcome Back

CIPS President – Mission 2012/13 CIPS Branch Chairs MeetingBirmingham 9-10th November 2012

Who is Paula Gildert?

• Raise Awareness& Profile of Procurement / Sourcing as a Profession

What do I want to achieve as President?

• Promote & Develop our Value proposition – a new winning strategy that goes beyond savings

What do I want to achieve as President?

An Example

7% 10% 9%Target 9%

What does Value Beyond Savings look like?

• Building the Brand on a Global stage

• Building Global Standard

• Building a Global Network

How does CIPS make this a real possibility?

Strategic Themes FY14 +

Public GoodPublic Good

Leading the Global Standard

Membership Transformation

Knowledge LeadershipKnowledge Leadership Global expansionGlobal expansion

Sustainable growth in Corporate CustomersSustainable growth in Corporate Customers

• Global Community of over 88,000 in 150 countries• Offices in South Africa, Australia, the Middle East, the UK, and

setting up in China • Over 130,000 education assessments conducted in 2011 • 8.7 million page views of the CIPS website each year• Our PR coverage exceeds £20 million Advertising Value

Equivalent each year• Over 6,000 members a year attend our events including our

annual conferences attracting thousands of guests • Purchasing Managers’ Indices, key economic indicators used by

the Bank of England and organisations all over the world

CIPS – the vital statistics

The strategic importance of the Branches

Thank you

Future web developments

Ben Meadows, Digital Marketing Manager, CIPS

My CIPS | Member application

Communication methods

What’s the online experience like for new members? How can we portray a more professional image? Are users likely to re-visit the CIPS site after that initial visit? Can we ensure the content users view is relevant to them? What methods do we need to keep up with Technology? Are we servicing a Global audience?

Revised membership application process

Membership engagement

Looked at the key customer touch points for new members Obvious need to simplify the existing membership application

process Expectation for all new members to be able to join online

regardless of country One application for all – doesn’t meet the requirements of a

Global audience

Capturing customer detail

Revised Application

Identify all Global stakeholders Highlighted mandatory fields

within the application Manage geographical question

sets How can we improve current

conversion rates

Capturing customer detail

Revised Application

Looked at all fields within the application

Routes to membership and question set different for international applications

How can we improve current conversion rates

What’s changing

Revised Application

Application questions will be dynamically driven based on Geo-location

Only capturing key information through the journey Clear identification of steps within the journey Price of membership remains consistent through the journey In-line validation of fields Associated help text where necessary

My CIPS

My CIPS Following member application, first place you’re guided to What does it tell me? Does it provide any real member benefit? Would it encourage me to re-visit cips.org?

How can we provide a more personal experience? Can we learn more about our members through it? What’s the impact on the bottom line?

Re-direct to the My Profile page (except on exam results day)

Add in personalisation elements

Encourage users to keep their details up to date

Re-organise layout to reduce page size

My CIPS - initial change

My CIPS – what do we want to achieve Provide a full overview of membership benefits Portray professionalism Easier access to information and services Tailor content to membership types Improve community and networking opportunities Provide Tips and advice Inform members of status & renewal information Career development & job opportunities CPD tracking Event updates

Pulling it together Is this what members want to see? How can we engage and get them on

board? Initially going to set up Focus groups –

difficult to find volunteers Survey then sent to 33,000 members

with two wireframe design concepts 225 participants completed full survey,

providing feedback on elements they felt worked and rationale behind their preferred concept

Feedback Difference in votes between the

designs was minimal All feedback was analysed with

comments / recommendations taken forward for consideration

Participants felt engaged with CIPS and excited at proposed dashboard concepts

Feedback

“The background is very enticingin that you can easily get a feeling of belonging to Professional

Body even when you haven’t completed your papers”

“Well laid out with and easy to read through. Very logical with

member info at the top through to other areas of content below”

“The front screen is a dashboard. That’s great! Everything in one place, up front, with jump off points so I can navigate elsewhere”

Final design

Thank you

Any Questions?

1. Communications

2. Branches Interactive Session

Workshops 1 & 2

1. Branches Interactive Session

2. Communications

Workshops 1 & 2 cont’d

• Summary of Workshops

• Any actions

Have a safe journey home

Leading global excellence in procurement and supply Branch Conference 2012 10 th November Welcome...

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