Lean ResearchLean UX M ee tup , D ec 9 20 13

Adrian Howard (@adrianh) quietstars.com

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Who are you?

Exercise:Why research?

What is research?

Lean UX

Origin Story

1999

2006

en.wikipedia.org/wiki/File:Steve_Blank.jpg

“A startup is a temporary organization designed to search for a repeatable and scalable business model.”

- Steve Blank

“A startup is a temporary organization designed to search for a repeatable and scalable business model.”

- Steve Blank

From “The Startup Owner's Manual” by Steve Blank

Marriage vs Date

Plan vs Map

Customer Development

=Failure of UX

The Lean Startup“A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”

The Lean Startup

• C o m e u p w ith h y p o th e s is

• D e s ig n e x p e rim e n t

• R u n e x p e rim e n t

• V a lid a te /In v a lid a te h y p o th e s is

• R e p e a t

The Lean Startup

Lean Startup = Cust Dev + Agile + Lean

Example●Zappos● A n n u a l sa le s > U S $ 1 b illio n● H y p o th e s is : Is th e re a d e m a n d fo r s u p e rio r

o n lin e s h o e sh o p p in g● E x p e rim e n t: To o k p h o to s fro m s h o e s h o p s ,

ca m e b a ck a n d b o u g h t th e m fu ll p rice if cu s to m e r b o u g h t th e m o n lin e

Example from The Lean Startup, p57-58

Example● A llo w in g u s e rs to re g is te r w ith tw itte r w ill

d ro p a b a n d o n e d re g is tra tio n s b y 5 %● B u ilt fa k e “ re g is te r w ith tw itte r” lin k

w h ich le d to n ice e rro r m e s sa g e● R e le a se d to s e g m e n t o f cu s to m e rs o n liv e

s ite● M e a s u re d h o w m a n y n e w u se rs trie d it● < 1% - h y p o th e sis in v a lid

Example from The Lean Startup, p57-58

The Lean Startup

Lean Startup

Lean UX

The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?”

- Janice Fraser, 2010

Lean ?

(More) Origin Story

1948-1975

Toyota Production System

TPS begatLean Manufacturing begat Lean Thinking begatLean $whatever

Designing out:

muri

mura

muda

Designing out:

muri (overburden)

mura (inconsistency)

muda (waste)

7 kinds of muda1. Over production

2. Waiting

3. Transportation

4. Processing

5. Stock at hand

6. Movement

7. Making defective products

Lean ≠ Low Quality

Lean ≠ Fast

Lean ≠ Cheap

Lean ≠ No deliverables

Exercise: Waste1. Over production

2. Waiting

3. Transportation

4. Processing

5. Stock at hand

6. Movement

7. Making defective products

Problems● Silos● Ownership● Alignment● Communication● Understanding of customers● Understanding of business● Features not Value

Agile UX vs Lean UX?

Product vs Learning

Lean UX

Multiple choice!

1. Interviewing2. Persona3. Usability Testing4. Design

Exercise:Experiment Canvas

Fishbowl

The Good, the Bad & the Ugly

Product Teams

UX is pervasive

Alignment on value

Helps build an experiment culture

It’s hypotheses before, during and after development

Encourages value-oriented infrastructure

Hypotheses talk about business value directly

Where’s the user?

Where’s the delight?

Trail of undead experiments

What happens when I can’t

validate cheaply?

What about non-startup contexts?

Some folk find reality hurts

Further Reading• UX for Lean Startups by Laura Klein

• Lean UX by Jeff Gothelf & Josh Seiden

• Agile User Experience Design by Diana Brown

• User-Centered Agile Methods by Hugh Beyer

• Agile Experience Design by Lindsay Ratcliffe and Marc McNeill

Further Reading•Lean Startup by Eric Ries

•The Four Steps to the Epiphany by Steve Blank

•The Startup Owner's Manual by Steve Blank

•The Goal by Eliyahu M. Goldratt

•The Machine That Changed the World by Womack, Jones & Roos

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