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Lean Startups Express
Build #09
Alex Barrera (@abarrera)Berlin, March 2012
Lean Startups Express
Alex Barrera (@abarrera)Berlin, March 2012
15 minutes Lars time
Build #09
Lean Startups Express
Alex Barrera (@abarrera)Berlin, March 2012
15 minutes Lars time
promised!
Build #09
Alex Barrera (@abarrera)
Build #09
THE LEAN
STARTUP
TOYOTA WAYLean Manufacturing
MUDANon-value added
MUDANon-value added
MURIOverburden
MUDANon-value added
MURIOverburden
MURARight part - Right time
Lean Startup = Lean Manuf. + Customer Dev.
The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries
Lean Startup Loop
Build / Measure / Learn
The Lean Startup
Ideas
ProductData
Build
Measure
Learn
Gentsi Gembutsu
VALIDATED LEAR
NING
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Lean Startup Canvas
Do we have a problem worth solving?Customer Discovery
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
MVP
Lean Startup Canvas
Do people want my solution?Customer Validation
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Lean Startup Canvas
How do I accelerate growth?
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
CHEAP!