WORKSHOP: LEAN CANVAS

• Intro to Lean Startup• The Lean Canvas– Overview– YOUR Lean Canvas

• Risks

Agenda

The Problem

Lean Startup

One Problem

Too much thinking, not enough askingToo much preparing, not enough feedback

Lean Startup

Build – measure - learn

Lean Startup

Lean Startup

“The Lean Startup provides an […] approach to creating and managing startups and get a desired product to customers' hands faster.”

Lean Startup

Build – measure - learn

“Build- Measure- Learn”

• Lean Canvas• Customer Development• MVP• (Actionable) Metrics• Pivot• Scrum• UI UX

LEAN CANVAS

Lean Canvas

“An easy way to capture your Business Model”

Lean Canvas

Focus on problems, solutions, key metrics and competitive advantages.

Lean Canvas

• One Page Solution, even for multisided businesses• Easy to understand• Easy to create• Fast to create• Easy to adapt• Easy to communicate• Entrepreneur focus

Multisided Business

Two-sided markets, also called two-sided networks, are economic platforms having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers is called a multi-sided platform (MSP).”

Lean Canvas

Lean Canvas

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1. Problem and Existing Alternatives– What are the Top 3 Problems that you are solving?– How are people solving the problems today?

2. Customer Segments and Early Adopters– Who are your target customers?– Out of these group who do you think are your first users (early Adopters)?

Lean Canvas

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3. Unique Value Proposition (UVP)

• Why you are different and worth getting attention• What makes you standing out?• What is the number one problem you are solving

and for whom?

Lean Canvas

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4. Solution• Top three features of your product

according to the problem you are currently solving?

Example (Faranesh)

1. Persian language2. Easy access3. Focus on Beginners Level

Lean Canvas

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5. Channels (Your path to the customer)• How do you reach your customers?

• Possible channels are:– SEO– Blogs/websites– Facebook Ads– Print Ads– Word of mouth– Events (Conferences, Tradeshows)– Partnerships– Friends

Examples

Word of mouth (Payping) Direct Sales (Rangitar)Appstore (Namlik)Social Media (Parvaneh)

Lean Canvas

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6. Revenue Streams– How are you going to make money? Not in three to five years but in 5 months?– How much money with each revenue stream (What are the models, how much money per

customer)

7. Cost structure– What are your upcoming operational costs? Not in three to five years but in the upcoming

months?• Server, Salaries, software, advertising…….

Lean Canvas

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8. Key Metrics• The numbers that tell you how you are performing!• Come up with three numbers.

Examples

Booked Sessions (Fullfekr)Number of daily unique visitors (Botick)Sold Items (EasyPaz, Limanza)

Lean Canvas

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9. Unfair Advantage• What do you have that others don’t have and cannot

easily copy or buy?

Examples:• Patent• Endorsement by a well known expert• Insider Information• A team with outstanding experience and knowledge

Lean Canvas

TIME TO GET FEEDBACK!

Feedback

Present your Canvas to one other team and ask them for feedback– Where did they have trouble to understand?– Did they have the feeling you were to general/to

detailed?– Could they think about different key features,

customers, additional channels,……

RISKS

Types of Risks

Product RisksGetting the product right

Customer RiskBuilding a path to customers

Market RiskBuilding a viable business

Risks

Product RisksGetting the product right

• Problem• Unique Value Proposition• High Level Concept• Solution• Key Metrics

Risks

Customer RiskBuilding a path to customers

• Customer Segments• Early Adopters• Channels

Risks

Market RiskBuilding a viable business

• Existing Alternatives• Revenue Streams• Cost structure• Unfair Advantage

Lean Canvas

TIME TO DISCUSS AGAIN!

Next steps

Next steps

Books to read

The Lean Startup (Eric Ries)Running Lean (Ash Maurya)https://leanstack.com/blog/http://www.startuplessonslearned.com/