Post on 03-Aug-2018
transcript
LET’S TALKABOUT
DIGITAL RATES Q3 JULY - SEPTEMBER
2016
In The Picture 1/2
DE MORGEN | STICKY HALFPAGE
Better Viewability
Better Branding
Beter Impact
NEW! MONEY PACKS
MONEY PACK NL
Site Placement Format Period SOV Gross contacts Value Package rate
Spaargids ROS 1 week 25% 86.066 Discount: -15%
HLN Geld 1 week 25% 114.754 e-CPM package
De Morgen Economie 1 week 25% 22.951
Total 223.771
MONEY PACK NL & FR
Site Placement Format Period SOV Gross contacts Value Package rate
Spaargids ROS 1 week 25% 86.066 Discount: -20%
Guide-epargne ROS 1 week 25% 28.689 e-CPM package
HLN Geld 1 week 25% 114.754
7sur7 Finance 1 week 25% 14.344
De Morgen Economie 1 week 25% 22.951
Total 266.804
Halfpage
Halfpage
HALFPAGE
STICKYRUN OF SITEDeMorgen.be
€ 5.300
€ 6.200
In The Picture 2/2
TARGETING OPTIONS
Add On DescriptionTIME +25%
WEATHER +25%
DEVICE +25%
SPECIFIC
CONTENT+25%
LOCATION +25%
BEHAVIORAL +15% on top of
Channel CPM
On demand we will make an estimation of your desired geographic selection.
CONTENT RATECARD
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HOMEPAGE
Display Desktop
Display Mobile
RUN OF SITE & CHANNEL
Display Desktop
Display Mobile
Video
PACKAGES
Desktop
Mobile
NATIVE ADVERTISING
Customizend Content Packs
Outbrain
PNU Native Packs
PNU PACKS
REGIONAL
NEWSLETTER ADVERTISING
SALES CONDITIONS p. 17
Pick your desired behavioural segment out of more than 20 segments (eg. Music lovers, binge watchers,
foodies, travel lovers, gamers, finance lovers, ... full list available on demand).
On demand we will make an estimation of your desired behavioural segment.
Add on calculated on CPM rates of the channel.
Time targeting is possible on day, hour, week or weekend. No minimum time required (eg. Weekdays
from 10h to 14h).
Applicable on all our online brands (incl. m-site & apps).
Add on calculated on CPM rates.
Choose one or multiple weather types out of 18 options. We will make an estimation of the available
inventory based on your selection.
Applicable on demorgen.be, ROS only (3AD for desktop, 2AD's for mobile).
Add on calculated on CPM rates.
Possible targeting options: desktop, smartphone, tablet, m-site, app, operating system
Applicable on all our online brands.
Combining options is allowed (eg. Smartphone, app, iOS)
Add on calculated on CPM rates.
Are our main categories too generalistic? You want to advertise on very specific group of articles?
On demand we will make an estimation of your desired specific conent.
Add on calculated on CPM rates.
Geo-targeting is available on all our sites (desktop & mobile).
Location is based on IP and via carrier wifi points. We recommend per province or cluster of cities.
On demand we will make an estimation of your desired geographic selection.
Add on calculated on CPM rates.
HLN & 7sur7
1 day 1 day 1 day 1 day
Homepage Takeover
Arrow
Big Halfpage
Big Leaderboard
Halfpage
Audience forecast HLN & 7sur7
1 day 1 day 1 day 1 day
Gross contacts/day (Home) 2.060.000 1.800.000 260.000 180.000
Net contacts/day (ROS CAP1) 705.000 595.000 110.000 130.000
Gross contacts/day (ROS CAP 3)
Total contacts (Homepage+) 2.765.000 2.395.000 370.000 310.000
HLN & 7sur7 HLN 7sur7 HumoWorld of
Women**Tweakers
1 day 1 day 1 day 1 day 2 days 2 days** 2 days****
Homepage Takeover*
Arrow
Billboard
Big Leaderboard
Halfpage
(TR-)IMU
Medium Rectangle
Medium Overlayer*** (CPM)
* Homepage Takeover: Big Leaderbord + Halfpage + (TR)IMU. Page exclusivity with exception of native advertising and fixed integrations.
** World of Women home includes the homepages of Goed Gevoel, HLN Nina, 7sur7 You, HLN Showbizz, 7sur7 Showbizz
*** Medium overlayer only available in combination with other format, CAP 1
**** Tweakers Homepage Takeover standard CAP5/day = 7.000 impressions/day
Audience forecastHLN & 7sur7
World of
WomenTweakers
1 day 1 day 1 day 1 day 2 days 2 days 2 days
Gross contacts 2.060.000 1.800.000 260.000 180.000 5.700 110.000 37.000
Net contacts 446.000 387.000 59.000 52.000 2.000 37.000 5.500
CPP DESKTOP |
Homepage
HOMEPAGE PLUS - Desktop
HOMEPAGE - Desktop
1 day homepage, 1 day run of site CAP1
CPP DESKTOP |
Homepage Plus
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 4
HLN & 7sur7 HLN 7sur7
1 day 1 day 1 day 2 days*
Full Home (M-IMU) + ROS CAP3
Full Home (M-page) + ROS CAP3
Mobile leaderboard + ROS CAP3
MIMU 1 + ROS CAP3
of M-page 1 + ROS CAP3
MIMU 2 + ROS CAP3
* De Morgen: start dates Monday, Wednesday, Friday
Audience forecast HLN & 7sur7 HLN 7sur7
1 day 1 day 1 day 2 days*
Gross contacts/day (Home) 2.200.000 2.000.000 200.000 190.000
Contacts/day (ROS CAP 3) 1.120.000 1.000.000 120.000 200.000
Total contacts (Homepage+) 3.320.000 3.000.000 320.000 390.000
* demorgen = ROS CAP3 per lifetime
HLN & 7sur7 HLN 7sur7
1 day 1 day 1 day 2 days
Full Home (M-IMU)*
Full Home (M-page)**
Mobile leaderboard
MIMU 1
of M-page 1
MIMU 2
* Full Home = Mobile Leaderboard + MIMU1 + MIMU2
** Full Home = Mobile Leaderboard + M-page + MIMU2
Weekend = 1 day
Audience forecastHLN & 7sur7 HLN 7sur7
1 day 1 day 1 day 2 days*
Gross contacts 2.200.000 2.000.000 200.000 190.000
Net contacts 437.000 390.000 47.000 35.000
* De Morgen: start dates Monday, Wednesday, Friday
CPP MOBILE |
Homepage
HOMEPAGE PLUS - Mobile
HOMEPAGE - Mobile
1 day homepage, 1 day run of site CAP3
CPP MOBILE |
Homepage Plus
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 5
3ADMedium
Overlayer*3AD
Medium
Overlayer* 3AD
Medium
Overlayer*
CPM rates - Desktop CPM CPM CPM CPM CPM CPM
HLN / 7sur7
De Morgen
Humo
Tweakers** - - -
World of Women - - - -
Goed Gevoel - - - -
Joepie - - - -
* Medium Overlayer 640 x 480, CAP1
** Tweakers: 2AD (Large Leaderboard & Halfpage)
Audience forecast
per month Net
contacts
Gross
contacts
Net
contacts
Gross
contacts
Net
contacts
Gross
contacts
Net
contacts
Gross
contacts
Run of Site 6.327.719 78.410.000 1.746.558 12.860.000 1.275.208 8.250.000 193.000 580.000
Run of Large Channels
News 4.006.925 37.000.000 928.553 5.500.000 1.106.058 5.500.000 77.000 150.000
Sports 2.343.842 18.000.000 512.862 2.500.000 144.644 400.000 - -
Entertainment 2.015.822 10.000.000 652.431 3.000.000 - - - -
Cultuur- - - - 323.656 1.000.000 150.000 400.000
Run of Small Channels
Finance 864.284 2.000.000 110.467 250.000 149.495 400.000 - -
Nina / You 1.518.486 5.500.000 351.066 1.000.000 - - - -
Zine - - - - 108.127 200.000 - -
Video 211.673 450.000 51.383 110.000 - - - -
Planet Watch822.669 2.000.000 62.666 120.000 - - - -
Travel & Weather 681.847 2.500.000 55.225 280.000 - - - -
Cars 38.429 140.000 - - - - - -
Tech & Science 250.868 800.000 44.030 100.000 279.116 750.000 - -
Audience forecast Audience forecast
per month Net
contacts
Gross
contacts
per month Net
contacts
Gross
contacts
Run of site 3.554.299 18.750.000 Run of site 123.841 270.000
Channel World of Women
Nina (HLN) 1.518.486 5.500.000
Goed Gevoel 431.715 750.000
YOU (7sur7) 351.066 1.000.000
Showbizz (HLN/7sur7) 2.395.142 11.500.000
Audience forecast
per month Net
contacts
Gross
contacts
Run of site 211.757 1.465.000
Run of Small Channels
Beeld & Geluid 50.045 300.000
Computers 84.144 550.000
Games 24.389 130.000
IT pro 26.478 125.000
Tablets & Telefoons 63.083 350.000
3AD
CPM rates - Desktop CPMRun of Desktop includes: HLN, 7sur7, De Morgen, Humo, Goed Gevoel
Run of Desktop* 100.850.000 excluded: Joepie, homepages. Tweakers only 2AD (Large Leaderboard & Halfpage)
Gross contacts/
month
Tweakers
RUN OF NETWORK - Desktop
Joepie
RUN OF SITE - Desktop
HLN 7sur7 Humo
Run of Site Large Channels Small Channels
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 6
Run of Site
Large
Channel
Small
Channel
2AD's 2AD's 2AD's
CPM rates - Mobile CPM CPM CPM
HLN / 7sur7
De Morgen
Humo
Tweakers
Joepie - -
Audience forecast
Gross contacts/
month
Gross contacts/
month
Gross
contacts/
month
Gross contacts/
month
Gross
contacts/
month
Gross
contacts/
month
Run of Mobile 200.050.000 22.810.000 8.950.000 533.500 573.000 1.200.000
Run of Large Channels
News 90.000.000 11.000.000 6.000.000 160.000 - -
Sports 45.000.000 5.000.000 200.000 - - -
Entertainment 25.000.000 4.300.000 - - - -
Cult - - 1.300.000 373.500 - -
Run of Small Channels
Finance 5.000.000 500.000 350.000 - - -
Nina/You 14.000.000 1.400.000 - - - -
Zine 150.000 -
Planet Watch 4.800.000 250.000 - - - -
Travel & Weather 3.000.000 - - - - -
Cars 400.000 - - - - -
Technologie
Tech & Science 3.000.000 250.000 800.000 - - -
Beeld & Geluid - - - - 100.000 -
Computers - - - - 170.000 -
Games - - - - 60.000 -
IT pro - - - - 70.000 -
Tablets & Telefoons - - - - 170.000 -
2AD's
CPM rates - Mobile CPMRun of Mobile includes: HLN, 7sur7, De Morgen, Humo (msite), Tweakers (msite)
Run of Mobile 232.916.500 Excluded: homepages, Joepie
Gross contacts
/month
RUN OF SITE - Mobile
RUN OF NETWORK - Mobile
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 7
Spot
[15 sec]*
Billboard
[7sec max]
Spot
[15 sec]*
Billboard
[7sec max]
CPM rates - inStream CPM CPM CPM CPM
HLN
* standard 15sec. Skippable after 15 seconds. Maximum spot 60 sec.
Audience forecastHLN
inStream (pre-roll)desktop & mobile
Gross views/
month
ROS 7.300.000
Channel
News 5.000.000
Sport 1.600.000
Entertainment 500.000
Nina 200.000
Run of site Channel
CPM rates - inFeed CPM CPM
Network
HLN
7sur7
De Morgen
Goed Gevoel
NETWORK HLN 7sur7
inFeeddesktop & mobile
gross
views/month
gross
views/month
gross
views/month
gross
views/month
gross
views/month
Run of Site 18.795.000 13.957.000 2.028.000 2.610.000 200.000
Channel
News 9.800.000 7.000.000 1.100.000 1.700.000 -
Sport 2.440.000 2.000.000 360.000 80.000 -
Entertainment 2.490.000 1.800.000 370.000 320.000 -
Women 1.560.000 1.440.000 120.000 - -
Tech&Science 702.000 350.000 22.000 330.000 -
Finance 1.035.000 850.000 45.000 140.000 -
Cars 17.000 17.000 - - -
Planet Watch 511.000 500.000 11.000 - -
VIDEO - inFeed
VIDEO - inStream (pre-roll)
Run of Sites Channels
Video in article
Autoplay - Autopause
Sound on mouse over
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 8
PACKAGE - Desktop 1/2
MONEY PACKAGE NL
Site Placement Format Period SOV Gross contacts Value Package rate
Spaargids ROS 1 week 25% 86.066 Discount: -15%
HLN Geld 1 week 25% 114.754 e-CPM package
De Morgen Economie 1 week 25% 22.951
Total 223.771
MONEY PACKAGE NL & FR
Site Placement Format Period SOV Gross contacts Value Package rate
Spaargids ROS 1 week 25% 86.066 Discount: -20%
Guide-epargne ROS 1 week 25% 28.689 e-CPM package
HLN Geld 1 week 25% 114.754
7sur7 Finance 1 week 25% 14.344
De Morgen Economie 1 week 25% 22.951
Total 266.804
BIG IMPACT PREMIUM
Site Placement Format Period SOV Gross contacts Value Package rate
HLN Homepage Halfpage 1 day 100% 1.800.000 Discount: -37%
HLN Run of Site 3AD 3 days 15% 1.156.800 e-CPM package
7sur7 Homepage Halfpage 1 day 100% 260.000
7sur7 Run of Site 3AD 3 days 15% 189.700
Total 3.406.500
QUALITY PACKAGE
Site Placement Format Period SOV Gross contacts Value Package rate
De Morgen Homepage Halfpage 1 day 100% 180.000 Discount: -29%
De Morgen Run of Site 3AD 7 days 15% 284.000 e-CPM package
Total 464.000
WORLD OF WOMEN PACKAGE
Site Placement Format Period SOV Gross contacts Value Package rate
World of women Homepage Big Leaderboard 2 days 100% 110.000 Discount: -22%
World of women Run of Site 3AD 2 days 20% 245.900 e-CPM package
Total 355.900
TECH PACKAGE
Site Placement Format Period SOV Gross contacts Value Package rate
HLN Tech 3AD 1 week 25% 45.900 Discount: -12%
7sur7 Tech 3AD 1 week 25% 5.700 e-CPM package
De Morgen Tech 3AD 1 week 25% 12.000
Tweakers Run of site 3AD 1 week 25% 84.100
Total 147.700
MUSIC PACKAGE
Site Placement Format Period SOV Gross contacts Value Package rate
De Morgen Music 3AD 1 week 25% 15.607 Discount: -14%
Humo Music 3AD 1 week 25% 7.344 e-CPM package
HLN Music 3AD 1 week 25% 56.803
7sur7 Music 3AD 1 week 25% 7.803
Total 87.557
Halfpage
Halfpage
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 9
€ 5.300
€ 6.200
€ 26.900
€ 6.900
€ 7.300
€ 3.000
€ 2.000
PACKAGE - Desktop 2/2
INTERSTITIAL PACK HLN/7sur7
Site Placement Format Period SOV Gross contacts Value Package rate
HLN Run of Site Interstitial 2 days CAP1 538.000 Discount: -33%
7sur7 Run of Site Interstitial 2 days CAP1 91.600 e-CPM package
Total 629.600
INTERSTITIAL PACK De Morgen
Site Placement Format Period SOV Gross contacts Value Package rate
De Morgen Run of Site Interstitial 2 days CAP1 160.000 Discount: -55%
e-CPM package
KING FLOATING 3 - Desktop
Site Placement Format Period SOV Gross contacts Value Package rate
Run of Network Run of Site Large Leaderboard min. 3 weeks Floating Discount: -50%
Run of Network Run of Site Halfpage min. 3 weeks Floating e-CPM package
Run of Network Run of Site IMU (468x400) min. 3 weeks Floating
Run of Network Run of Site Rectangle min. 3 weeks Floating
TEXT AD PACK - HLN Home
Site Placement Format Period SOV Gross contacts Value Package rate
700.000 Discount: 24%HLN
400.000 e-CPM package
Total 1.100.000
TEXT AD PACK - HLN News
Site Placement Format Period SOV Gross contacts Value Package rate
HLN News (article pages) Medium Rectangle 1 week 10% 2.000.000 Discount: -13%
e-CPM package
PACKAGE - Mobile
MOBILE QUALITY PACKAGE
Site Placement Format Period SOV Gross contacts Value Package rate
De Morgen Homepage Full Home 2 days 100% 190.000 Discount: -37%
De Morgen Run of Site 2AD's 7 days 20% 410.800 e-CPM package
Total 600.800
MOBILE KING FLOATING 3
Site Placement Format Period SOV Gross contacts Value Package rate
Run of network Run of Mobile 2AD's min. 3 weeks Floating 3.333.333 Discount: -62%
e-CPM package
TABLET newspaper pack - HLN
Site Placement Period SOV downloads Pack
Logo splash page 1 week 1/session
Post splash page 1 week 1/session
Interstitials 1 week 4/session
TABLET newspaper pack - De Morgen
Site Placement Period SOV downloads Pack
Logo splash page 1 week 1/session
Post splash page 1 week 1/session
Interstitials 1 week 4/session
De Morgen
Newspaper app
3.333.333
[evenly spread]
Het Laatste Nieuws
Newspaper app172.000
64.000
Desktop/HomeMedium Rectangle 1 day CAP 3
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 10
€ 19.000
€ 4.000
€ 10.000
€ 5.000
€ 10.000
€ 5.000
€ 10.000
€ 10.000
€ 5.000
Mobile /Home
NATIVE ADVERTISING
Customized Content Packs 1/3
Platform Pacement Format period impressions Value
hln desktop Run of site Article box 2 weeks 3.269.508
hln mobile Homepage Native infeed 5 days 1.530.000
Newsletter HLN Lunch Advertorial 2 days 242.000
Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks
Display Native article pages Skinning 2 weeks 15.500
Content Creation 5 articles
Total Value Media
Discount: -41%
HLN Native Pack
Content creation* * no agency commission on Content creation & Outbrain
Native Pack € 26.700
Addon: Creative Fee** € 3.000 ** not inluded in the Native Pack rate
Native Pageviews 15.500
Platform Pacement Format period impressions Value
De Morgen desktop Run of site Article box 2 weeks 621.738
De Morgen mobile Home Article box 6 days 436.230
Newsletter DM ochtend Advertorial 2 days 84.600
Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks *
Display Native article pages Skinning 2 weeks 7.400
Content Creation 5 articles *
Total Value Media
Discount: -22%
DM Native Pack
Content creation* * no agency commission on Content creation & Outbrain
Native Pack € 12.000
Addon: Creative Fee** € 3.000 ** not inluded in the Native Pack rate
Native Pageviews 7.400
article creation
articles creation
ngread creation (including minisite)
reative Fee: concept by BrandTalesno agency commission on addons (technical fees)
Content promotion
5 articles
Content promotion
5 articles
CREATION+ HOSTING CONTENT
CONTENT PROMOTION
de PersgroepPublishing owned
AMPLIFYcontent promotion
paid media: Outbrain Network
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 11
NATIVE ADVERTISING
Customized Content Packs 2/3
Platform Pacement Format period impressions Value
hln.be/nina Run of site Article box 2 weeks1.018.131
goedgevoel.be Run of site Article box 2 weeks
hln.be/showbiz Run of site Article box 2 weeks
Newsletter World of women Advertorial 2 days 51.800
Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks
Display Native article pages Skinning 2 weeks 7.400
Content Creation 5 articles
Total Value Media
Discount: -21%
WOW Native Pack
Content creation* * no agency commission on Content creation & Outbrain
WOW Native Pack € 12.000
Addon: Creative Fee** € 3.000 ** not inluded in the Native Pack rate
Native Pageviews 7.400
Platform Pacement Format period impressions Value
HLN.be/Nina Run of site Article box 2 weeks
Goed Gevoel Run of site Article box 2 weeks
HLN.be Home Article box 6 days
HLN.be/Nina Home Article box 6 days
HLN mobile Home Article box 5 days 1.530.000
Newsletter World of women Advertorial 2 days 51.000
Amplify* [unique] Outbrain* Run of site Recommended articles 2 weeks 5.000 clicks *
Display Native article pages Skinning 2 weeks 8.500
Content Creation 5 articles *
Total Value Media
Discount: -35%
Native Pack
Content creation* * no agency commission on Content creation & Outbrain
Native Pack € 18.000
Addon: Creative Fee** € 3.000 ** not inluded in the Native Pack rate
Native Pageviews 8.500
* no agency commission on Content creation & Outbrain
ADD ONS Fixed price*
1 article creation
5 articles creation
Longread creation (including minisite)
Creative Fee: concept by BrandTales* no agency commission on addons (technical fees)
Content promotion
5 articles
1.101.000Content promotion
5 articles
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 12
NATIVE ADVERTISING
Customized Content Packs 3/3
POPULAR Platform Pacement Format period impressions Value
Content Creation* HLN.be in partnerzone *
Sudinfo.be in partnerzone
RTL Info in partnerzone
7sur7.be in partnerzone
Content Promotion HP + Run of site In feed units ± 1 month 10.500.000
Amplify* Outbrain Run of Site Recommended articles ± 1 month 25.000 clicks *
* no agency commission on Content creation & Outbrain
UPSCALE Platform Pacement Format period impressions Value
De Morgen In partnerzone *
Le Soir In partnerzone
Content Promotion HP + Run of site In feed units ± 1 month 3.000.000
Amplify* Outbrain Run of Site Recommended articles ± 1 month 15.000 clicks *
* no agency commission on Content creation & Outbrain
Attract more readers by recommending your content within the sites of Outbrain network.
Rate Clicks* CPC
7.142
15.385
25.000
* standard period 21 days
Outbrain network (NL/FR) includes: HLN, RTL, LeSoir, Sudinfo, 7sur7, Gocar, Metrotime, Cinenews
10 articles OR
1 long read
10 articles OR
1 long readContent Creation*
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 13
€ 68.500
€ 40.750
PNU - Desktop PacksPlacement Impressions Value Discount PNU Rate
Home Homepage Takeover Home 1 day 3.356.000 -40%
Big Leaderboard Home 1 day 3.356.000 -43%
Halfpage Home 1 day 3.356.000 -39%
Homepage
PlusBig Leaderboard
Home 1 day +
ROS CAP 14.635.400 -43%
HalfpageHome 1day +
ROS CAP 14.635.400 -42%
Big Impact HalfpageHome 1day +
ROS 3 days 15%SOV6.117.770 -52%
Run of sites Halfpage ROS, 3 days, 15% SOV 2.761.770 -47%
Halfpage ROS, 7 days, 15% SOV 6.444.130 -66%
Quality ROS HalfpageROS, 7 days, 20% SOV
lesoir/demorgen1.430.000 -25%
PNU - Mobile Packs
Placement Impressions Value DiscountPNU Rate
Home Mobile Splash Splash page 1 day 458.000 -50%
Mobile Splash Splash page 3 days 1.374.000 -52%
3D Cube 2ad's (incl. 3D Cube) ROS, 3days, 15%SOV 4.019.700 -59%
Run of sites ROS, 3days, 15%SOV 4.019.700 -59%
PNU - Video PacksPlacement Impressions Value Discount PNU Rate
Video inRead Video inRead ROS 3 days 492.000 -31%
Video inRead ROS 5 days 984.000 -31%
Video inRead ROS 7 days 1.640.000 -38%
PNU - Tablet PacksPlacement Value Discount PNU Rate
Splash (Tablet Package) 7 days, 100% SOV -24%
PNU - Premium News Media United
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 14
1AD* 3AD Takeover**
CPM rates - Desktop CPM CPM CPM
Total HLN/regio
Province
Edition
*1AD: Large Leaderboard (840x150) OR Halfpage (300x600) OR IMU (468x400)
**Takeover: 3AD + wallpaper (1600x1200)
Audience forecast Audience forecast Province
per month Gross
contacts
per month Gross
contacts
Antwerpen Antwerpen 720.000 Antwerpen 1.520.000
Kempen 450.000 Oost-Vlaanderen 2.400.000
Mechelen 350.000 West-Vlaanderen 1.800.000
Oost-Vlaanderen Gent-Oudenaarde-Eeklo 1.300.000 Vlaams Brabant 1.350.000
Waasland/Dender/Dendermonde 1.100.000 Limburg 350.000
Vlaams-Brabant Brussel-Ring-Pajot 600.000 Total HLN/regio 7.420.000
Leuven-Hageland 750.000
West-Vlaanderen Oostkust 400.000
Westkust 400.000
Zuid West-Vlaanderen 1.000.000
Limburg Limburg 350.000
HLN/regio
2AD's*
CPM rates - Mobile CPM
Total HLN/regio
Province
Edition
*2AD's: Mobile Leaderboard (320x100) AND M-IMU (320x250 or 300*250)
Audience forecast Audience forecast Province
per month Gross
contacts
per month Gross
contacts
Antwerpen 400.000 Antwerpen 860.000
260.000 Oost-Vlaanderen 1.400.000
200.000 West-Vlaanderen 1.050.000
Oost-Vlaanderen 700.000 Vlaams Brabant 670.000
700.000 Limburg 200.000
Vlaams-Brabant 270.000 Total HLN/regio 4.180.000
400.000
West-Vlaanderen 230.000
250.000
570.000
Limburg 200.000
RUN OF HLN.be/regio - Desktop
RUN OF HLN.be/regio - Mobile
HLN/regio
Edition
Limburg
Waasland/Dender/Dendermonde
Brussel-Ring-Pajot
Antwerpen
Kempen
Mechelen
Gent-Oudenaarde-Eeklo
Edition
Leuven-Hageland
Oostkust
Westkust
Zuid West-Vlaanderen
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 15
NEWSLETTERS
Open and read CPD Banner Takeover CPD Advertorial
Lunch mon-sun 121.000
Sport mon-sun 22.800
Showbiz hln: tue / 7sur7 mon-fri 91.800
Nina mon-fri
Ochtend mon-sat 42.300
Middag mon-sun 25.400
Plus mon-fri - evening 20.300
Music 1st Friday of the month 14.635
Weekly Abo Monday 12.679
Weekly Free Tuesday 37.824
CPD Banner sizes Newsletter Takeover Advertorial
600 x 180 or Top & bottom banner Image 150 x 85
600 x 110 or 650 x 150 Title: 35 characters
300 x 150 + Tekst: 100 characters
Left & right banner
150 x 840
NEWSLETTERS - Regional
Takeover CPD Takeover CPD
sent: mon - sat Open and read 1 day 3 days
Province Antwerpen 35.729
Edition Antwerpen 18.340
Edition Mechelen 8.026
Edition Kempen 9.363
Province Limburg 14.803
Province Oost-Vlaanderen 36.002
Edition Gent/Oudenaarde/Eeklo 18.121
Edition Waasland/Dender/Dendermonde 17.881
Province Vlaams-Brabant 24.475
Edition Brussel/Ring/Pajottenland 12.834
Edition Leuven/Hageland 11.641
Province West-Vlaanderen 29.936
Edition Oostkust 7.109
Edition Westkust 6.855
Edition Zuid West-Vlaanderen 15.973
Newsletter Takeover
Top & bottom banner
650 x 150
+
Left & right banner
150 x 840
@
All technical specifications are available on http://www.persgroepadvertising.be/nl/adverteren/technische-info Page 16
25.900
SPECIAL CONDITIONSCPM
CPD &
VIDEO
New Client / only valid on the first campaign, can be combined with other discounts and packages 15,0% 15,0%
Unpredictable Top Topical 50,0% 25,0%
Predictable Top Topical 25,0% 12,5%
Government / not to be combined with other discounts or packages 30,0% 15,0%
Caritative organisations / not to be combined with other discounts or packages 50,0% 25,0%
ADD ONS
+15% on top of Channel CPM
Time & weather targeting** +25%
Device targeting +25%
Specific content +25%
Geo-targeting +25%
Expandable +30%
Addon Wallpaper (on 3AD) +50%
Large Overlayer (800x600) +30%
Brand Quoting* +15% +25% for multiple brand quoting
Capping 1 +30%
Capping 3 +15%
* Not applicatble on retail sector and product range of same brand within the same sector
CREATIVE CONDITIONS1. The use of rich media (Mediamind, Adform & Weborama) is included in our ratecard prices for video, games,
data capture and other concepts which need and track surfer interactions
2. In case of multiple formats (like 3AD, TR-IMU, Arrow or Homepage Take-Over), max. 3 formats per order line
are included
3. We do not support the rich media cost for Promobox, Traffic Booster, 2nd Halfpage on the homepage and
3AD in RON
4.
to banner@persgroep.be, we will validate within 24h
5. Homepage Take-Overs & Arrows do have priority on all other CPD-formats on the Homepage & Response
Packages
6. For information about extra charges for the creation of advertising formats (technical costs), please contact
your account manager
SALES CONDITIONS1. All options are valid for a period of 14 days. When a second option is requested, we have to receive a
signature for the first option within 24 hours
All offers are valid for a period of 14 days, unless mentioned otherwise
3.
4. No exclusivity is given to any advertiser
5. Ratecard discounts and packages can not be combined with other discounts and/or year contracts
6. All discounts mentioned before are not applicable with other packages (discounts) or special promotions
7. Please consult our sales guidelines for more details on offers, options, order forms, campaign
cancellations and compensations
8. For technical details, contact our webtrafficking department: banner@persgroep.be
9. The latest ratecards are available on http://www.persgroepadvertising.be
10. All rates are exclusive 21% VAT.
Advantage
Extra charge
Behavioral Targeting
Page 17
** Only applicatble on demorgen.be