Leveraging LinkedIn For Your Small Business

transcript

Tim McDonald and Rachel YeomansSocial Media Team, Astek

Astek AcademyLinkedIn Workshop

What is LinkedIn &

Why is it Important?

Table of ContentsWhat is LinkedIn & Why is it Important What is LinkedIn Statistics Why LinkedIn is Important

• Personal Branding• Networking• Education

Profile MakeoverThe LinkedIn Timesheet Status UpdatesGroupsQuestions

What is LinkedIn?The number one social networking platform for professional growth and networking

Image courtesy of BusinessInsider

A few stats…As of 11/3/11, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries & territoriesAs of 9/30/11, LinkedIn counts executives from all 2011 Fortune 500 companies as membersIts corporate hiring solutions are used by 75 of the Fortune 100 companies

Why LinkedIn is ImportantPersonal Branding An optimized profile means optimized Google results Stand out among others in your field Show you’re an “expert”

• Recommendations• Group and Discussion Involvement

Result: The next time someone searches for “Communications” or “Public Relations” or “Interior Design” – they find YOU

Why LinkedIn is ImportantPersonal Branding

Why LinkedIn is ImportantNetworking People use LinkedIn for professional growth & development. They

are looking for you! More importantly, you may be looking for them and their

connections as well.

Result 1: Search Connect Enforce Relationships

Result 2: Existing Connections Introductions

Why LinkedIn is ImportantNetworking

Why LinkedIn is ImportantEducation LinkedIn boasts the largest professional Question and Answer

forum Ask questions and get them answered Answer questions and become recognized

Result: When your connections receive their LinkedIn Activity emails, you’ll be near the top above everyone else, therefore reminding them of you and your business.

Why LinkedIn is ImportantEducation

The Profile Makeover

Your Headline

Personalization

Fill Everything OutKeywords, keywords, keywords!

ApplicationsDownload these! Skills & Expertise

Box.Net BlogLink by TypePad (if applicable) Slideshare (if applicable)

The Order of ThingsSummarySkills & ExpertisePublications (if applicable)

ApplicationsExperienceVolunteer Experience & Causes (if applicable)

RecommendationsEducationAdditional InformationPersonal InformationContact For…

SettingsLocated in the upper-right corner of LinkedIn

Update each setting to your preference

The Routine of ThingsUpdate your status dailyAnswer questions dailyPost and/or comment in at least one group dailyAsk questions as they ariseAsk for recommendations every quarter

To-Do ListUpdate your headlinePersonalize your website information Personalize your LinkedIn URLFill in your Profile Summary Experience

Download applications Box.net Skills & Expertise Optional applications: Slideshare & BlogLink by TypePad

Organize the layout of your LinkedIn ProfileAsk for recommendations

Time Management

Yes, You Do Have Time…All it takes is 15 minutes 5 minutes: Post one Profile status update 5 minutes:

• Comment on one Group Discussion post• Post one Group Discussion post

5 minutes:• Answer one Question

Status Updates

Status UpdatesShare an update Option to include a link

Polls Create Participate

Events Search Create

Status Updates

Events

Groups

LinkedIn GroupsExtend relationships with existing network Alumni group, Association, Company, or Non-Profits

Be an industry leaderLurk FirstDemonstrate your expertise Add your opinion to a discussion Answer questions

One-on-one networking opportunities Reply privately

Groups

LinkedIn Questions & Answers

Ask & Answer Questions

Thank You!

Tim McDonaldtim.mcdonald@astekweb.com

Twitter.com/TimMcDonald

Rachel YeomansRachel.yeomans@astekweb.com

Twitter.com/Rachelyeomans

Astek773-486-6666

Facebook.com/astekwebTwitter.com/astekweb

LinkedIn.com/Company/Astek-Consulting

Leveraging LinkedIn For Your Small Business

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