Leveraging Social Media in a Business Environment …...@tmediastrategy +1.888.315.0797...

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@tmediastrategy +1.888.315.0797 info@tMedia.com http://www.tMedia.com @tmediastrategy +1.888.315.0797 info@tMedia.com http://www.tMedia.com

Leveraging Social Media in

a Business Environment:

Presented by:

Carisa Miklusak, CEO

@tmediastrategy +1.888.315.0797 info@tMedia.com http://www.tMedia.com

What Should

The Foundation of

Emerging Media 1

Context & Frame of Reference

What Does

it mean

to you?

Social Media

The Reallocation of Authority

“A PLACE FOR EDUCATION,

COLLABORATION AND

ENTERTAINMENT…

…where voice and opinions can be heard,

debated and commented upon.”

The Open Dialog Marketplace

The Evolution of

Communication

• 38 Yrs

• 50 M

• 13 Yrs

• 50 M

TV • 4 Yrs

• 50 M

Internet

• 3 Yrs

• 50 M

iPod • < 1 Yr

• 200 M

Facebook

Integration of

Old Media & New Media

Emerging Media In a Broader

Context

What does it mean to your

business?

industry?

clients?

Organizational Presence

Control

Influence

©carisamiklusak

Delegate Authority

Participate

Social Media

Impacts on the

Business Landscape 2

Emerging Media Trends

1. Opportunity identification

2. Decision making behavior

3. Research and development

Which bank will give me the

lending terms I need?

What type of investments are

most popular right now?

Is the company I’m considering

investing in socially

responsible?

What investment insights can I

gain from this blog?

Tweet: “I really wish that I

could learn about banking

options online at night…”

Global Social Media Usage

North American Usage

33.8 Population 310.2 25.6 Internet 224 18.1 FB 132 1.8 LI 34.5 4.6 TW 25

*In Millions

Sources: eMarketer.com,

physorg.com, dnf.ca

Creating Value: C3

Collaborative Creative Class

Transparency

Humanism

Authenticity

Freedom

Values

Capitalizing on New Media Values

Business Applications

Marketing & Sales

Operations Customer Service

Investor & Public

Relations

Research & Development

Recruitment/ Culture

Immediate Opportunity…

Opportunity in Action

R&D Customer Service

Regulations

Guidance Notice MR0281

“Crowdsourced”

Issuing Rule 10-06

FINRA Originated

IIROC FINRA

Conduct yourself as you would offline

Retention and retrieval

Static vs. live communication

No e-endorsing or favorable lending practices

Have a corporate policy

The Blurring Line:

Global Vs. Local

The Blurring Line:

Consumer/B2B Vs. Recruitment

The Blurring Line:

Personal Vs. Professional

Practical

Implementation 3

Social Media Strategy

Participate Create Listen

Listen

Who: Employees, investors, customers, interest and community groups and other stakeholders

What: Channels, topics, sentiments,

influencers, opportunities, compliance/

Legal concerns

How: Listening tools like

Google Alerts and Hootsuite

ACTION ITEM #1

Set up Alerts on a search engine

of your choice.

Set up a free account on

Hootsuite.

Participate

ACTION ITEM #2

Join a LinkedIn or Facebook

Group, or follow a Twitter List,

and participate in a conversation.

Share a resource, quote an

article, or ask a question.

Create: Content Theory

What Problem

Can You Solve?

Education

Collaboration

Entertainment

ACTION ITEM #3

Post a neutral

status update on Facebook, Twitter or

LinkedIn about a recent

industry development.

Include a supporting link to an

informative (not opinionated) article.

Response Strategy

Capitalize on

Negative

Comments

in the Social

Sphere

Response Strategy

Capitalizing on

Positive

Comments

in the

Social Sphere

Social Influencers

Measurement & ROI

KPIs RISK MITIGATION

Web Analytics

Sentiment Insights

Action Statistics

Offline Metrics

Bottom Line Impact

The Cost of No Action

Questions & Comments

Carisa Miklusak,

www.twitter.com/carisamiklusak

www.linkedin.com/in/carisa

www.facebook.com/talktocarisa

Connect…

Leveraging Social Media in a Business Environment …...@tmediastrategy +1.888.315.0797...

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