Leveraging Social Networks

transcript

Leveraging Social Networks:

Friedman Foundation – Generator Forum December 11, 2008 Victoria G. Axelrod

A net∞WORK Mindset

AGENDA

1. Networks 101 Overview – Why & Benefits 2. Personal Network Drawing & Discussion 3. Speed World Cafe 4. Mind Map – Networks to Leverage

net∞WORK™: Creating value through facilitating

interactions & networks

Open Systems- Network Mindset Quiz

Anyone believe you can create business value using social networks?

Who’s read:

Anyone conducted a Network Analysis?

Why Leverage Social Networks, Now?

Cataclysmic shift in marketplace. Groundswell – Charlene Li

Mavens, Gurus and Salesmen Tipping Point – Malcolm Gladwell

Potential to use net∞WORKed information to drive business strategy

The sum of all of an organization's relationships through individual networks.

Social Capital

Sustainable organizations with high social capital contribute positively to the ecosystem in which they operate.

… in the context of networked organizations, focus is on the ability of the organization to adapt to a rapidly changing external environment.

Organizations that have a deep understanding of the dynamic power of networks, both internal and external, have a greater potential to survive.

Network analysis provides organizations and individuals the tools to assess current networks and intentionally shape future network patterns.

Sustainable Benefits of Networks

Simon sees DUCKS

But, CONSIDER the POND

More than the eye can see

No food web. No ducks

Watershed ECOSYSTEM

CONNECTED

Partner Networks

Organizations as Complex Network Webs

Knowledge Networks

Communities of Practice Innovation

Customer Co- Creation Value Networks

Supply Chains Industry Groups

Alumni Networks

Business value created through interaction. Relationships build capital.

High Performers

Personal Network Drawing Exercise

Network Identification & Analysis- Networks in Your Work Exercise

Overview •  Drawing exercise- individually 5 mins

•  Sharing with a triad 10 mins

•  Insights from groups 5 mins

Sharing Network Insights

How many people did you include in your Network that are important to your job and/organization that are seldom or never included in strategic dialogues?

Barry Wellman www.chass.utoronto.ca/~wellman

Neighborhood Ties - Conclusions

Wired Residents • Recognize More • Talk with More

• Invite More Into their Homes - And are Invited • Interact with Neighbors in a Wider Area

Internet Research 1.0 slide 52

Glocalization – Local Community Ties

Control Group: Strong and weak ties in a non-wired neighborhood.

Netville: Strong and weak ties in a wired neighborhood.

Strong Tie

Weak Tie

What have we learned so far?

Value is created through relationships and interactions.

How to put personal networks to work to address a business challenge

How considering the collection and intersection of personal networks reveals where social capital lies in an organization.

Network analysis can reveal the hidden patterns of relationships and opportunities.

What else????

1.  Organizations Function As Complex Network Webs 2.  Work Gets Done Through Individual Networks 3.  Knowledge Is Created Through Individual Interactions 4.  Patterns Of Participation Impact Knowledge Flows 5.  ONA Reveals Current Knowledge Flows And Individual's Roles 6.  Network Maps Visualize Network Analysis 7.  Network Analysis Provides New Measurement Tools 8.  Knowledge Is In Net∞Working. Innovation Is The Result Of

Action 9.  Technologies Shape Work 10.  Balance Intension and Control in support of the business

strategy

net∞WORK Thinking and Acting 10 Dimensions

Speed World Café • Speakers Move, Participants Stay

• What CIA – challenges, insights and actions, do you have to discuss with each presenter?

• Time:

Mind Map… • Each Table Record Your Generator Forum CIA

• Pick one person to report out

• Time:

net∞WORK™

Understanding human networks as resources to be WORKed to create value for organizations

Continuing the Conversation 21st Century Organization Blog http://c21org.typepad.com

21st Century Organization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Networked Organizations Wiki http://networkedorganizations.wikispaces.com

Email vaxelrod@axelrodbecker.com

Thank you!