An updated version of my previous leveraging networks and social media ppts. I have included some new slides on social media in the latter half of the presentation.
Leveraging Networks and Social Leveraging Networks and Social Media for Improved Performance Media for Improved Performance Dr. Robin Teigland, aka Dr. Robin Teigland, aka Karinda Rhode in SL Karinda Rhode in SL IFL at Stockholm School of Economics IFL at Stockholm School of Economics Associate Professor Associate Professor www.knowledenetworking.org www.knowledenetworking.org www.slideshare.net/eteigland www.slideshare.net/eteigland Photo: Lundholm, Metro March 2010 March 2010 ww.ifl.se ww.ifl.se
Transcript
Leveraging Networks and Social Leveraging Networks and Social Media for Improved PerformanceMedia for Improved Performance
Dr. Robin Teigland, akaDr. Robin Teigland, akaKarinda Rhode in SLKarinda Rhode in SL
IFL at Stockholm School of EconomicsIFL at Stockholm School of Economics Associate ProfessorAssociate Professor
Creating value through social mediaCreating value through social media
22
33
"...when the rate of change "...when the rate of change outside an organization is outside an organization is greater than the change greater than the change
inside, the end is near...." inside, the end is near...."
Two divisions within Sundlink (Öresund Two divisions within Sundlink (Öresund Bridge)Bridge)
Comparing performance across firmsComparing performance across firms
Teigland et al 2000 2929
Networking activities Networking activities recognized and recognized and rewardedrewarded at individual and unit levels at individual and unit levels
Management support for Management support for informal and formalinformal and formal networking activitiesnetworking activities across internal and across internal and external boundariesexternal boundaries Best practice task groupBest practice task group Personal initiativesPersonal initiatives
ExtensiveExtensive socializationsocialization: personnel rotation, : personnel rotation, cross-office teamscross-office teams
A A visionaryvisionary organization organization − Clearly defined mission:Clearly defined mission: ”To make technical contributions ”To make technical contributions
for the advancement and welfare of humanity”for the advancement and welfare of humanity”− Supporting core values,Supporting core values, e.g., teamwork, helpfulness e.g., teamwork, helpfulness− Company-wide goalCompany-wide goal of World’s Best Laboratory of World’s Best Laboratory
Large portion of Large portion of new ideasnew ideas and formal and formal collaboration relationships come from collaboration relationships come from external external
contactscontacts
3333
My company has blocked my computer from
accessing most of the social media sites. But I feel so cut off from my network. So, now I just connect through my
phone.
Management Management cannot mandatecannot mandate social relationships social relationships
Positive return on social Positive return on social media for INC 500 media for INC 500
companiescompanies
Barnes & Mattsson 2009Barnes & Mattsson 2009
No
Yes88%
12%If you use social media, has it been successful
(hits, comments, leads, sales)?
Where are the sources of Where are the sources of sustainable competitive advantage?sustainable competitive advantage?
#1
InnovationInnovationNetworks of Networks of relationshipsrelationships
Brand & Brand & ReputationReputation
FIRM
Kaye 1993Kaye 1993
#1InnovationInnovationNetworks of Networks of
relationshipsrelationships
Brand & Brand & ReputationReputation
FIRM
Where are the sources of Where are the sources of sustainable competitive advantage?sustainable competitive advantage?
Teigland 2010
ExploitationExploitationImproving Improving
existingexisting value value creation creation activitiesactivities
ExplorationExplorationDeveloping Developing newnew value value creation creation activitiesactivities
Adapted from March 1991Adapted from March 1991
Threadless:Threadless:What came first What came first
– – the community the community
or the or the company?company?
eZeZ 230+230+PartnerPartner
ss
30,000+30,000+CommunityCommunitymembersmembers
5,000+5,000+Customers in Customers in 130 countries130 countries
• #1 open source content management #1 open source content management softwaresoftware
• Customers include UN, Vogue, Hitachi, 3M, Customers include UN, Vogue, Hitachi, 3M, MITMIT
• 75 employees in 9 countries (US, Europe & 75 employees in 9 countries (US, Europe & Asia)Asia)
The backbone of eZ Systems is social The backbone of eZ Systems is social media - media - throughout the value chainthroughout the value chain
Innovation in the eZ ecosystemInnovation in the eZ ecosystem
Here comes the Immersive InternetHere comes the Immersive Internet
O’Driscoll 2009O’Driscoll 2009
““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go
there as well.”there as well.” CastranovaCastranova
From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
...the “mobility” of labor?Teigland 2010
So, what does all this mean?So, what does all this mean?
Organizations have to ….Organizations have to …. develop their employees’ network leadership develop their employees’ network leadership
skillsskills to build their networks globally - both inside and outto build their networks globally - both inside and out
leverage social medialeverage social media− to win the war for talent to win the war for talent − to innovate for continuous competitive advantageto innovate for continuous competitive advantage− to build their reputation and brandto build their reputation and brand− to build their networks across numerous boundariesto build their networks across numerous boundaries
cultivate an open, knowledge sharing culturecultivate an open, knowledge sharing culture
