Leveraging the Network, Dani Po

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Title: Leveraging the Network Presentor: Dani Polajnar - CEO, Senior Training Consultant, Team Building Academy Date: 18 January 2014 Event: Catalyst Global Eurozone Conference 2014

transcript

Dani PolinjarTeambuilding Academy

www.tbaeurope.com

Dani Polajnar, TBALondon, July 2014

Leveraging the NetworkCross sales, Common branding, and PR

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Deabte on how the partners can/should cooperate in terms of marketing&sales

Debate on what can we give to/expect from the Network in terms of marketing&sales

Gathering ideas

Objectives of the session

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Common international clientsCross-border sales activities„Attacking“ headquardters of international corporationsSales information system?Etc.

Cross sales - examples

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The use of the imageCommon marketing materialsBenefits of global presenceBrand manual ?Etc.

Common branding - examples

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Common Media releasesCommon PR materialsGlobal PR activitiesThe Web & Social mediaEtc.

Public relations - examples

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Cross sales, Common branding, PR

What can/should the Partners do?What can/should the Network do?

Give & Get

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3 topics, 3 teamsEach topic in a different roomAppoint a team leader7 mins per topicMix 3 times

The facilitation method