Post on 10-Apr-2018
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Don’t be a digital tourist
Jessie Paul
CEO, Paul Writer
6 October, 2010
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Are you a digital tourist?
I am on LinkedIn but it is just for jobhoppers
I use FaceBook because my classmates invited me
Twitteris for timepass
Flick’r is for family photos
Who has the time to write
Blogs
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What is new media marketing?
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Being Social =
Marketing?
✤ Reach
✤ Influence
✤
Advocacy✤ Trust
Photo Courtesy Edward Musiak, Flickr
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http://www.flickr.com/people/altemark/
From houtin
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To Listenin
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IndividualsInterconnected
Location-specificLocation-independent
Customers
Access controlledEasily accessible
At costFreeInformation
One way2-way, interactive
LagInstantaneous
Opt outOpt-in
At costFreeCommunication
Mass MediaDigital Media
No Money Marketing , Jessie Paul, Tata McGraw-Hill
What has changed?
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And then there were 3
Paid Media Earned Media
Owned Media
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Financial Capital =>Social Capital
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Trust me
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Building Social Capital
Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
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Source: CMO.com & 97Floor
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CRISP model for social media
1. Coherent
Unified communicationplatform
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About Us
✤ Paul Writer is an advisory firm that helps define your marketing, branding and communications strategy.
✤ We provide frameworks, processes, expert support, and creativeinsights to enable you to translate who you are into a cohesivemarketing plan.
✤ Paul Writer brings expertise on marketing innovations across thespectrum of offline and online to reposition and communicate brandvalues in a frugal, yet effective manner.
✤ Services offered are
✤ Marketing Strategy Design
✤ Validation & Advisory Services
✤ Our clients include:
✤ Ramco Systems
✤ Aujas Networks
✤ Allied Digital Services Ltd.
✤ NIIT Technologies
✤ IDS Softwares
✤ SYSTIME
Paul Writer is founded by Jessie Paul,
considered an expert in brand
internationalization and frugal
marketing. In 2009, Jessie published No
Money Marketing, Tata McGraw-Hill’s
fastest selling professional book onmarketing.
As Chief Marketing Officer of Wipro’s IT
business and as Global Brand Manager at
Infosys, she has been recognized for her
contribution towards putting the Indian
IT industry on the global map.
With over 15 years in services marketing,
including a stint with Ogilvy & Mather,
Jessie has been named one of the most
influential business women in India. She
runs a popular blog on marketing and
was India’s first CMO on Twitter.
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jessie@paulwriter.com
Skype: jessie_paultwitter.com/jessie_paul
312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India
Photo Courtes Po ru Flickr
The frameworks and concepts in this discussion are elaborated in No
Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009.
Please visit www.nomoneymarketing.org for more information
All rights reserved.
No portion of this presentation may be excerpted or reused without the author’s written permission
Writer: n A person entrusted with managing a tea
or coffee estate including the marketing and
operational management. A trusted advisor of the
estate owner. Origin: Colonial English.
Paul Writer: n A trusted advisor to brand
owners.
West African symbol or adinkra for “help me
and let me help you”
Thank You