Post on 14-Apr-2018
transcript
7/30/2019 Lifecycle Marketing Planner v4
1/34
Lifecycle Marketing Planner
7/30/2019 Lifecycle Marketing Planner v4
2/34
This PLANNER bELoNgs To:
NAmE
PhoNE NumbER
2
7/30/2019 Lifecycle Marketing Planner v4
3/34
Welce
Wl!
Yu knw wat ty ayt dnitin inanity i ding t a ting v and v and xting
a dint ut. Wll, tday yull lan a uniqu aa t yu al and akting
will unla uul ut yu buin. Wll a vn ida and innvativ
tatgi dignd t l yu gt ut, gw yu al and av ti.
Ti lann ntain vyting yu nd t atu wat yull lan tday, yu an ay t
ida and tatgi wit yu and tay n tak t nxt wk, nt and ya.
U ti lann t d ida and inigt abut t biggt tuniti yu in yu akting
and al.
Y, it will b ad wk. Y, Inuint will b igt wit yu a yu d it. And y, Inuint
bliv in yu and yu da. Nw, lt gt tatd!
T yu u,
The Iit team
866.800.0004
3
7/30/2019 Lifecycle Marketing Planner v4
4/34
Lifccl Mrkig
4
7/30/2019 Lifecycle Marketing Planner v4
5/34
Lifccl Mrkig
5
ImporTANT
meTrIcs
To
WATch
7/30/2019 Lifecycle Marketing Planner v4
6/34
InfusIonso
How are you doing in each of the
7 phases of the customer lifecycle?
6
7/30/2019 Lifecycle Marketing Planner v4
7/34
Taret Cter Dentn
Dib yu tagt ut aatiti.
Wat a t ain, bl and allng yu l t v?
Wat a t ky bnt ty k?
Wy uld ty buy yu (and nt yu tit)?
?
7
7/30/2019 Lifecycle Marketing Planner v4
8/34
InfusIonsof
Wat a ti t n bjtin t ding buin wit yu?
W i yu tagt ut?
8
7/30/2019 Lifecycle Marketing Planner v4
9/34
Attat intt in yu buin wit wul lad gnatin agnt.
1 | Attract Trafc
KEy ACTioNs iN ThE NExT 30 DAysWat agnt a yu uing t attat taf nw?
Wi agnt a wking?
9
7/30/2019 Lifecycle Marketing Planner v4
10/34
InfusIonsof
LiFECyCLE mARKETiN
10
Nw agnt ida (dut)
Nw agnt ida (duatinal)
The TopIc BrAINsTormerW r sm cmm misks lpppl vid?
3 mitak mt pl mak Wn [Buying TiFit h, claning Ti pl]
D Yu mak T 3 mitak In [raiing Yucildn]?
3 cn [Invting] mitak Yu Dnt KnwYu making
W r frsris ppl v w b frm r cmpirs?
3 Qutin T Ak Yu [pl rai Guy] BYu hi hi
3 mitak Tat rki [Lawy] mak Wn[Witing Will]
3 Ting T cnid Wn [cing Yu ptcntl cany]
T 3 Biggt pbl Wit [s publi slDitit]
W r drlig gls r csmrsv?
3 Ti suully [publiing] Yu [Fit Bk]
3 Ting Yu Ablutly Nd t Knw Abut[Lawn ca]
3 pvn Tniqu T [Ina Yu engy]
3 Nw Tik T [Gt on T Fit pag Ggl]
3 Ky T Fixing Yu [sin] pbl
W r r csmrs cris b r rig lr?
3 Qutin I Alway Gt Akd Abut [Invting]
3 Ting Ty suld hav Taugt In [cllg]abut [Invting]
3 Ti Daling Wit [Batty Kid, NyNigb]
opporTUNITY ANALYZerhw any viit uld I attat wit
t igt agnt?
______________
Valu nw viit $
7/30/2019 Lifecycle Marketing Planner v4
11/34
2 | Captre Lead
catu t na and ntat inatin yu viit tat yu
an llw u and nutu.
KEy ACTioNs iN ThE NExT 30 DAyshw any viit a yu attating a nt?
Wbit:
Walk-in:
Tln:
Ntwking:
Tadw:
ot:
W a yu lad atu ga?
11
7/30/2019 Lifecycle Marketing Planner v4
12/34
InfusIonsof
hw an yu atu inatin t w ant ady t buy tday?
LiFECyCLE mARKETiN
12
opporTUNITY ANALYZerNub viit w uld b atuing
a nt, but w a nt.
_______________
Valu t lt lad: $
7/30/2019 Lifecycle Marketing Planner v4
13/34
3 | Nrtre Prpect
cat a nitnt, valuabl nutu aaign wit autatd,
nalizd llw-u ag.
KEy ACTioNs iN ThE NExT 30 DAyshw d yu llw u wit t?
Nub tu
mtd()
Lngt ti
Wat i yu llw-u gal?
hw d yu idntiy t lad?
Wat an t vyn l?
13
7/30/2019 Lifecycle Marketing Planner v4
14/34
InfusIonsof
LiFECyCLE mARKETiN
14
opporTUNITY ANALYZerNub t w d bau ty
ant ady t buy tday.
______________
Valu lt t: $
7/30/2019 Lifecycle Marketing Planner v4
15/34
4 | Cnvert sale
Tun t int ut by llwing u wit tng and
ving bjtin.
KEy ACTioNs iN ThE NExT 30 DAyshw d yu knw wn a t i t?
hw any ti d yu llw u wit inttd t?
Wat a t ky bjtin yu nd t v?
Wat wk t nvt al?
15
7/30/2019 Lifecycle Marketing Planner v4
16/34
InfusIonsof
LiFECyCLE mARKETiN
16
opporTUNITY ANALYZerNub t a nt w ay
av bugt wit t igt llw-u and .
______________
Valu lt al: $
7/30/2019 Lifecycle Marketing Planner v4
17/34
5 | Delver & sat
Dliv n wat wa id. Tn g abv and bynd t ally ww
yu ut.
KEy ACTioNs iN ThE NExT 30 DAysWat d yu d t WoW yu nw ut?
Wat d nw ut nd?
Wat iu at unay ut?
hw d yu nd?
17
7/30/2019 Lifecycle Marketing Planner v4
18/34
InfusIonsof
exi: Baint ativ ting yu uld d $5 l t WoW nw ut:
LiFECyCLE mARKETiN
18
opporTUNITY ANALYZerhw any ut did t t ding
buin wit yu a nt bau yu
aild t WoW t?
_______________
Valu lt ut: $
7/30/2019 Lifecycle Marketing Planner v4
19/34
6 | upell Cter
Dvl a lng-t ull tatgy t l gw t valu a
ut v ti.
KEy ACTioNs iN ThE NExT 30 DAysWat ntag yu ut buy tan n?
hw u d an avag ut nd?
Wat d yu d t nuag xiting ut
t buy yu?
19
7/30/2019 Lifecycle Marketing Planner v4
20/34
InfusIonsof
LiFECyCLE mARKETiN
20
opporTUNITY ANALYZerNub at ut w uld b
buying again ti nt, but w a nt
bau llw-u?
_____________
Valu lt at ut: $
7/30/2019 Lifecycle Marketing Planner v4
21/34
7 | get Reerral
enuag al wit a gat ut and atn al ga.
KEy ACTioNs iN ThE NExT 30 DAysWat ntag yu buin al?
Wat d yu d t ytatially ak al?
Wy d ty nd yu al?
hw d yu wad ut w ?
21
7/30/2019 Lifecycle Marketing Planner v4
22/34
InfusIonsof
LiFECyCLE mARKETiN
22
opporTUNITY ANALYZer
Nub lt al a nt.
______________
Valu lt al: $
7/30/2019 Lifecycle Marketing Planner v4
23/3423
opprtnt Analzer
MonthLyVaLue
annuaLVaLue (x12)
Wri l vl iss i ps f r csmr lifccl:
Attat Taf $ $
catu Lad $ $
Nutu pt $ $
cnvt sal $ $
Dliv & satiy $ $
Ull cut $ $
Gt ral $ $
totaL: $ $
7/30/2019 Lifecycle Marketing Planner v4
24/34
InfusIonso
KEy ACTioNs iN ThE NExT 7 DAys
iN ThE NExT 30 DAys
iN ThE NExT 60 DAys
Ke Actn
24
7/30/2019 Lifecycle Marketing Planner v4
25/34
map r cter leccle
25
7/30/2019 Lifecycle Marketing Planner v4
26/34
InfusIonso26
7/30/2019 Lifecycle Marketing Planner v4
27/34
7/30/2019 Lifecycle Marketing Planner v4
28/34
Notes
28
7/30/2019 Lifecycle Marketing Planner v4
29/34
Nte
29
7/30/2019 Lifecycle Marketing Planner v4
30/34
InfusIonsof
30
7/30/2019 Lifecycle Marketing Planner v4
31/34
Nte
31
7/30/2019 Lifecycle Marketing Planner v4
32/34
InfusIonsof
32
7/30/2019 Lifecycle Marketing Planner v4
33/34
Nte
33
7/30/2019 Lifecycle Marketing Planner v4
34/34
Do you want to learn more?
Join the Small Business Success Club today.
www.infusionsoft.com/planner1.866.800.0004 | sales@infusionsoft.com