LinkedIn for Power Users © 2011

2011 NAQP/NAPL Owner’s Conference

Saturday, September 10, 11

LinkedIn is not

Linkedin is not

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Network of Decision Makers

0

10

20

30

40

50

% of Users Who are Business Decision Makers

Facebook LinkedIn

Lewis Howes - Author Linked Working

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Three Degrees of Separation

Mary Joe Ron VP Marketing

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Level 11,648

Level 2378,000

Level 39,750,600

Network Size

Network Reach

Network Visibility

Level 1Level 2Level 3

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Complete Your Profile

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How You Get There• Photo

• Current Position

• At Least Two Previous Positions

• Education

• Summary

• Specialties

• At Least Three RecommendationsSaturday, September 10, 11

Profile Modifications• Customize Your Website Links

• Add Your Twitter Account

• Personalize Your Public Profile URL

• Add Skills (beta)

• Groups and Associations

• Honors and Awards

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Optimize Your Profile for

SEOSaturday, September 10, 11

RecommendationsAre

HUGESaturday, September 10, 11

Apps

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Build Your Network

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Upload Contacts

• Gmail

• Yahoo

• Outlook

• CRM (Act, GoldMine, SalesForce)

• Any Other .csv File

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Search For Contacts• Clients

• Colleagues

• Industry Contacts

• Vendors

• Group Members

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Status Updates

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Extend and Project

• Status Updates Go Out to Your Network

• All Status Updates Can Go to Twitter

• Extend Your Influence to Your Groups

• Share Relevant Content Often

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Groups are Tribes

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• Connect Without Directly Connecting

• Connect Across the Horizontal

• Connect Up the Vertical

• Discussions

• Send a Message

• Jobs

The Power of Groups

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Companies

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What You Can Learn• What’s Up With Your Clients?

• What’s Up With Your Prospects?

• Who’s Coming ...Who’s Going

• How Are You Connected?

• Latest News

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Your Company Page

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Answers

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Knowledgebase• Ask a Question

• Answer a Question

• Open and Closed

• Good Answers and Best Answer

• Best Answer Badge on Your Profile

• Builds Credibility Similar to Recommendations

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Strategies

• Research Companies You Want as Clients

• Research Prospects by Title and Location

• Learn About Your Prospect Before You Meet

• Ask for Introductions From Your Network

• Viewers of This Profile Also Viewed...

• Integrate With CRM to Stay Current

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Saturday, September 10, 11

Advanced Search isYour Best Friend

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Let’s Go Live

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ResourcesLinkedIn Learning Center http://learn.linkedin.com

Linkedin Blog http://blog.linkedin.com

Linked Intelligence http://linkedintelligence.com

LinkedIn Group Linked Strategies

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Q & A

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Scott CappelSorrento Mesa Printing

7398 Trade StreetSan Diego, California 92121

858.527.0800smc@sorrentomesa.com

www.sorrentomesa.com

www.linkedin.com/in/scottmcappel

www.facebook.com/sorrentomesa

www.twitter.com/sorrentomesa

SKYPE: scottmcappel

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Thank You

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