Post on 21-Oct-2014
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Nancy Freeman-RocheDarrel Druckman 2010
Carl Gessman-Tom Wiebrecht 2011
Why use LinkedIn? Business and Career Focused Social Network
o Effective “tool” for job seekers, career changers, employers and recruiters
o Builds your professional profile and personal brando More than 65,000,000 (120 Million Members as of
10/31/11 + and growing)o New imperative to present your professional skills as
attractively as possible
Make Yourself Searchableo Build and promote your expertiseo Google indexes LinkedIn profileso Provides a Personal URL link
Other Advantages of LinkedIn
Hiring Managers and Recruiterso Companies often look at Linkedin first when going
beyond a resumeo Employers, HR staff and recruiters Google a job
seeker by name, your Linkedin profile will appear in the results (Cost and more effective)
Used as part of daily business routineo Connect for industry adviceo Sales connectionso Build professional networks
Still More Advantages
Access and introduction to the “hidden job” marketo More than 80% of all jobs found via networking
Take cold contacts to warmo 2nd Level connections to 1st level (3rd to 2nd)o Build your 3rd Level - 3 degrees of separation
Overcome fears of (on-line) networking– You’re reaching peers who want to be connected– LinkedIn 101 Webinar: Wednesdays 1 PM– New User Guides
Conducting A Job Search / Career Change
• Use the Companies Tabo Type in Company Name or Keywordo Shows employee listing also identifying anyone in your network who works
there / used to work there / is connected to someone who does work there• Current employees / Promotions or Changes / New Hires / Recent
Departures• Understand the dynamics of your market
o Where your peers are working?o Where people at a company came from?o Where people from a company go next?o Is a company hiring – When and how often?
• Target Companieso By industry, geography, company website, job postings– Join associated groups
• Reach the Hiring Manager - Look for 2nd & 3rd degree connections• Prepare for interviews - Research companies and people• Join Groups
Conducting A Discreet Job Search
• Make your status visible only to your connections • Don’t add anything on your search in “What are you
working on” section• Adjust your contact settings to set what opportunities you
are open to receiving• Hide your connections list• Set profile status / update notification is turned off• Don’t display group logos
LinkedIn Home Page
Profile – Edit fields by going to Edit Profile
drop down screen• Professional Headline -• Photo• Post An Update – what are your working on?• Public Profile - Personal URL• Recommendations• Member visibility• Twitter settings• Connections• Websites• Your Public Profile URL• Summary• Education• Applications – slide share, blog link, etc• Choose privacy settings• Save a PDF copy
Criteria for 100% Complete Profile
• Current Position• Profile Summary• 3 or more recommendations• 2 prior positions• Profile Photo• Education• Specialties
Profile Page
Contacts Page
Adding Contacts
Contacts → Add Connections
People not in LinkedIn
Groups Page
JOB Search
Find a Company
Linked In: Caution !!!
• LinkedIn doesn’t replace face-to-face networking
o It’s a step towards meaningful dialog• Be aware of “netiquette”
o Request 1st degree contacts to introduce youo If in doubt, review Netmanners.com
• Manage your online profileo Don’t post anything you don’t want potential
employers to see!o “Google” your name and clean up digital dirt as
necessary