Leveraging LinkedIn for

Business Development We will beginning shortly. In the meantime: Use #hiretowin when Tweeting

Please address questions to All Panelists in the chat box

Note the presentation & recording will be sent via email within 48 hrs

Topics we’ll cover in the next 45 minutes

Build your brand

Engage your network

Recruit new clients

Leverage commonalities

Gain market intelligence

Generate new leads

Q&A

2

Build

your brand

#HiretoWin

What is the number one

activity performed on

LinkedIn?

4

Make your profile speak for itself

6

The anatomy of a well-branded profile

Be Found Easily with

Descriptive Headline

Essential links

Engaging,

friendly picture

Killer summary

Custom public

profile link

Engage

your network

#HiretoWin

Going in with a hard sell isn’t working anymore

The numbers don’t lie

75% of B2B purchases are

influenced by Social

Media.

57% of buying decisions are

made before a sales rep

is involved.

97% of cold calls do not

work.

Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).

8

Your Personal Status Updates

Think like a marketer. Engage with your network.

Follow the rule of Three’s

Personal post

Industry post

Company related post or job

Be a thought leader

Be visual

Be interactive

9

92% of B2B buyers

engage with sales

professionals who are

known industry thought

leaders.

(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above).

Recruit

new clients

#HiretoWin

According to a survey of B2B buyers

or influencers on LinkedIn: Only 4% had a favorable impression of a

salesperson who reached out cold. But

87% had a favorable impression of a

salesperson who was introduced to

them through someone in their

professional network.

(Source: Survey of 1,500 LinkedIn members who influence or make B2B purchases and are Managers or above). 11

Linkedin.com

12

Live Demo

Your LinkedIn Business Development Strategy

13

Key Takeaways

Build a profile that markets to clients and candidates

Engage your network to stay top of mind Personal Status Updates

Recruit new clients by leveraging commonalities Alumni functionality

LinkedIn Groups

Company & Career Pages

Use refinement filters + Search Alerts in Recruiter Professional Services

Questions?

#HiretoWin

©2014 LinkedIn Corporation. All Rights Reserved.