Post on 21-Oct-2014
description
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MKTG 3132Jessica Cameron
Amy GemmelAllison SchlumperLindsey Townson
TopicWeb service to find people who you should
connect with. Tool to expand your network by setting up
your own profile so that other users can find you
The five founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke.
Founded in 2003 and launched May 5, 2003Over 48 million LinkedIn members from over
200 countries and territories across the world.
Timeline
Target Audience(s)Demographics:
Linkedin targets affluent professionals from all over the world, including job seekers and people who just wish to keep in contact with others.
LinkedIn Professional at a glance
Get ConnectedCosts to use it:
The service is free for everyone. They offer business accounts for those who wish to expand their networks and take advantage of more services.
Costs to advertise on it:
Get Connected cont.How does one gain access? How many users?How many hits/month?Where are links to it?
AdvertisingThe following is a list of LinkedIn’s partners:
Advertising cont.
SWOT Analysis
Facets of effects model
Current developments in marketingAccountabilityIntegrated Marketing CommunicationsEmerging Marketing Strategies
Relationship Marketing, Permission Marketing, Experience Marketing, Guerilla Marketing, Digital Marketing, Viral Marketing, Mobile Marketing, Social Network Marketing
Global Marketing
Team RecommendationsPositive Projections Why this is a popular resource Recommendations for brands, advertisers, &
products Team comments