Speakers:Ellen Schmid, Virtual Reference LibrarianPeggy Carlson, Assistant DirectorJamie Weaver, Marketing and Outreach Coordinator
spired
vested
volved
Are you?
Presentation created by Ellen Schmid
Are you spired?
“Everyone is now an entrepreneur, whether they recognize it or not.”
Reid Hoffman, cofounder LinkedIn
LinkedIn Factsheet by LinkedIn
70 million users in 200 countries
A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members
Mission Statement (in part):◦ “to connect the world’s professionals to
make them more productive and successful.”
o There are LOTS of social media tools out there
o Do you know which ones are right for you or your business?
These are just a few possibilities…
http://www.cmo.com/social-media/cmos-guide-social-media-landscape
Creating your own social media plan (like a business plan) can help you decide which social media tools are right for you.
http://developies.files.wordpress.com/2009/10/socialmedialandscape.jpg
Social media plan basicso Identify your social media goal(s). Express them SMART-ly: o Specifico Measurableo Attainableo Realistico Time-based
o Identify an audience
o Identify tool(s) that would be most successful with that audience
o Identify any additional tools, expertise, personnel, and a source for them that you would need to implement your social media strategy
o Implement a program of social media analyticsExcerpted from program How Social is Your Website? Getting Started with Social Media Optimization and Metrics, Internet Librarian 2009
A really good reason to have a LinkedIn presence…
Not me!
Me!
Are you vested?
“A networker likes to meet people. I don’t. I like accomplishing things in the world. You meet people when you want to accomplish something.”
Reid Hoffman, cofounder LinkedIn
Before you can harness the power of LinkedIn,you need to be invested in completing your profile
Upload a current photo
You need to list three recent jobs
Complete your educational facts
Receive three recommendations◦ Chances are you will need to ask for these
Add your executive summary and your specialties
You will also need to edit your public profile settings to control your display
When selecting a photo of you
Keep it professional and currentBut don’t be afraid to customize it if
you feel comfortable
Great examples of professional and creative
Creative but a more little risky
About RecommendationsLinkedIn lets you receive (and give)
recommendations
You should strive to receive at least 5 endorsements (remember you need 3 to have a completed profile)
Try to get recommendations from a variety of people, 3-5 sentences in length
Remember—RECOMMEND OTHERS! They will return the favor!
Recommendations—asking to be endorsed
Recommendations—asking to be endorsed continued
Recommendations—giving your endorsement
Recommendations—giving your endorsement
Have you added applications?
Enhance your profile with applicationsLinkedIn Applications enable you to enrich your profile,
share and collaborate with your network. Applications are added to your homepage and profile.
Full listing of applications found at http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps
Application examples in my profile
“And they don't realize that the real way connections happen is by meeting people through other people you already know and trust. Then it's a much easier conversation.”
Reid Hoffman, cofounder LinkedIn, interviewed about "Big Deals" he made in business.
Full interview found at http://www.forbes.com/2009/10/15/linkedin-career-networking-intelligent-technology-connections.html
Are you volved?
Pursuing business deals through LinkedIn involves making the right connections
Your “connectivity” prowess Who should you connect with?
◦ LinkedIn offers you the ability to start with importing contacts from your email accounts
◦ You can tap into past or present colleagues based on job positions listed in your profile
◦ You can search for fellow classmates◦ And the wildcard feature “people you may
know”◦ (kind of like looking through old yearbooks)
Before you start connecting… Give some thought to it—this is not like Facebook
where high numbers signify popularity◦ 500+ shows even for “open networkers” or “windmill
networkers Read the person’s Contact Settings “Interested In”
selections and respect it When sending an invitation, personalize it. Don’t
just use the form letter. BEWARE sending invitations to someone who
really doesn’t know you or care to If in doubt, or if the person is two tiers away from
you, ask for an introduction or send an email. (Do this sparingly, your free account only comes with 5 at one
time.)
6 Degrees (okay just 4) of separation
1st degree trusted colleagues, classmates, friends
2nd degree are trusted colleagues of your 1st degree contacts
3rd degree trusted colleagues of your second degree contacts
Contact SettingsInterested Incareer opportunities consulting offers new ventures job inquiries expertise requests business deals reference requests getting back in touch
One more connection possibility is to join LinkedIn GroupsGroups on LinkedIn are “virtual groups built
around people with similar backgrounds and interests.”*
To join a group, do a group search, look at group profiles and select.
The groups logo will appear on your profileBesides the value of being connected to
more people, they also have Discussion Boards, News Boards, Job postings, etc.
Start your own group and help increase your customer base!
*Neal Schaffer, from Understanding, Leveraging & Maximizing LinkedIn
Businesses are getting connected on LinkedIn
Our GPLD Linkedin profile
Some reasons why you would refer to a company’s profileo You might want to work thereo For business deals and background info
More reasons you might visit a company’s profileo You might know someone at the companyo Key stats and business descriptiono Search by specialties (hot links)
What can it do for your brand?o Provide career pathso Newso Jobso Stock information
Resources to get you startedCMO’s Guide to The Social Landscape:http://www.cmo.com/social-media/cmos-guide-social-media-landscape
Social Media Plan example polices:http://socialmediagovernance.com/policies.php
Online LinkedIn Tutorials: http://learn.linkedin.com/Covers all the basics on setting up your account, profile settings, jobs, groups, and handy user guides for new users, students, job seekers, entrepreneurs, business development, journalists, non-profits, venture capitalists
Recommended Books from our Geneva Library collection:
650.13 SCH 650.13 ONE 006.754 RUT ON ORDER
Link up with us!Ellen SchmidVirtual Reference Librarian630-232-0780 x248http://www.linkedin.com/in/[email protected]://twitter.com/schmidellen
Jamie Lyn WeaverMarketing and Outreach Coordinator630-232-0780 x278LinkedIn profile: Jamie Lyn [email protected]
Peggy CarlsonAssistant Director630-232-0780 x273http://www.linkedin.com/in/[email protected]
Geneva Public Library District630-232-0780 main numberFollow us on LinkedIn and TwitterLike us on FacebookText GPLD to 66746; email your questions to [email protected]://www.geneva.lib.il.us
