LINKEDIN- WHAT’S NEW IN 2017

8th February 2017

David Reilly

ABOUT MEDeliver digital training workshops/ marketing strategy to start ups

Manage the Future Thinking in Digital Marketing network in London, 1500 members

GREAT BOOKS

“An effective strategy is like a lever that magnifies force.”

Richard Rumelt, Good Strategy Bad Strategy 

LINKEDIN- WHY IT MATTERS?

LINKEDIN DATA4 out of 5 British professionals are now LinkedIn members

2.5 million registered users in London

820 000- UK Financial Services Professionals registered

REVENUES- Q3 2016

2009 2010 2011 2012 2013 2016

In millions

84.5

3

1

10

UK Membership GrowthDirect access to 20 million subscribers profiles of valuable and important information

2015

PREMIUM ACCOUNTS- WORTH THE INVESTMENT?

Business Plus- £359 PA

BENEFITS OF BUSINESS PLUS ACCOUNT-Access to full Profiles of everyone in your network - 1st, 2nd connections and ability to view non connected full profiles

-Access to Who's Viewed Your Profile function so that you can see how they found you.

PRIVACY SETTINGS

PRIVACY- IMPORTANT

LINKEDIN’S MISSION

To connect the world’s professionals to enable them to be more productive and successful

NEW HOME PAGE LAUNCHED- 7TH FEB 2017

BUILDING YOUR PROFILE

HOME PAGE PROFILEInclude a detailed Summary

More client testimonials

Up to date contact details

ADD MATERIALS TO YOUR PROFILE

Connect to slide share

EXAMPLES

ADD MATERIALS TO YOUR PROFILE

Connect your profiles to slideshare

Building your connections

TIP 1: JOIN RELEVANT GROUPS

You can join up to 50 Groups

Join relevant Groups and engage

Your profile is 5 times more likely to be viewed if you have joined or are active in a Group

TIP 2 USE RECENT ACTIVITY Join the conversation

TIP 3 USE PERSONAL NOTES: AUTHENTIC COMPLIMENTS

TIP 4- USE INMAILUse InMail to connect directly

Linkedin Allows 25 direct inMails per month for a paid subscription

CONTENT MARKETING

UNDERSTAND YOUR AUDIENCE NEEDSQuora

Buzz Sumo

TIP 1 USE LINKEDIN PULSEOwn publishing network

Requires a long term approach

TIP 2 INTEGRATE SLIDESHARE INTO YOUR PROFILE

Presentations are one of the best ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,”

TIP 3 USE COMPANY PAGES TO HOST CONTENT

Salesforce: 371,954 followers

Concise and snappy headline are more likely to get engagement

USE IMAGES, INFOGRAPHICS AND VIDEO

Company updates with images have a 98% higher engagement rate than those that don’t Source: Social Media Week

USE LINKEDIN ADVERTISING

ADVERTISING OPTIONS

LINKEDIN CAMPAIGN MANAGER

Upgraded Self Serve Campaign Manager launched in Aug 2015

FANTASTIC TARGETING FOR ADVERTISING

Excellent targeting for Self Service Advertising

1,891,391 linked subscribers in the UK, age 18- 24, 25-34

PROMOTES WEBINAR AND EVENT INVITATIONS

SPONSORED INMAIL

SPONSORED UPDATES – ADVERTISING IN NEWS

SUMMARY Exceptional reach for building relevant connections

Trusted environment for distributing content

Reaching people at the start of the sales funnel

Thank you Any Questions?

David Reillydavereilly32@gmail.com

07989 985922