Email is No Longer About Sending Email

@MattKeiser @LiveIntent

• Email is Everywhere Your Customers Are… and You’re Not

• You Don’t Have to Send Email to Advertise There

• It Works.

Email is Everywhere Your Customers Are… and You’re Not

95% of brands use email for CRM or content delivery because it is so effective

Only a fractionof your best customersopen theEmails

But now thanks to LiveIntent it’s possible to reach your target audience when they are reading…

This is a Completely

Revolutionary Unoriginal Idea

Media Buying is the second oldest profession

Be Present.

http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high, http://pewinternet.org/Reports/2011/Search-and-email.aspx

Email is the #1 App

Brands need to be present where their customers are spending the most time

What happens in 1 secondon the internet…

463Instagra

ms

833TumblrPosts

1,024SkypeCalls

33,333Google

Searches

1,670,000

Emails Sent

11,574DropboxUpload

46,333YoutubeViews

3,935Tweets

52,083Facebook

Likes

Email

Mirapost 2011

Nielsen State of the Media: Advertising & Audiences 2012

• Email is Everywhere Your Customers Are… and You’re Not

• You Don’t Have to Send Email to Advertise There

• It Works.

You don’t have to send email, to advertise there

Hashes are your Cross Device & Cross Platform Identity

Retention Re-activation Suppression

Hey Matt, we love

you!

Where did you go

Matt? We miss you!

Don’t tell Matt….

#

• Email is Everywhere Your Customers Are… and You’re Not

• You Don’t Have to Send Email to Advertise There

• It Works.

It Works.

I love pudding

La Quinta Case Study

:

Performance Across the BoardCTR with LiveIntent is routinely above industry averages

Average CTR

of .26%Over 2x that oftraditional display in the entertainment industry vertical*and

144%of the client’s goal *Source: DoubleClick by Google, Display Benchmark Tool;

http://www.richmediagallery.com/resources/benchmarks/?utm_source=Think+Insights&utm_medium=website&utm_campaign=Launch

Tune In – TV Guide NetworkResults

High Impact Skins

1% over

CTR*3 coordinated ad units that work together as a canvas for brand message

*highest performing skin to date

Buy through your current ATD or DSP

• Email is Everywhere Your Customers Are… and You’re Not

• You Don’t Have to Send Email to Advertise There

• It Works.

Email is No Longer About Sending Email

@MattKeiser @LiveIntent