The Importance ofIdentity Management
Darryll Robinson
Manager: Fraud and Identity Solutions
@DarryllRobinson
Darryll Robinson
What is Identity Management?
• Wikipedia
“…identity management (IdM) describes the management of individual principals, their authentication, authorization,[1] and
privileges within or across system and enterprise boundaries[2] with the goal of increasing security and productivity while decreasing
cost, downtime and repetitive tasks”
What is Identity Management?
• CIO
“Identity management is a term that refers broadly to the administration of individual identities within a system, such as a
company, a network or even a country.”
We know what it is!
And we know what it isn’t
Identity Managementback when
Humans evolved to classify things
Safe Dangerous
Humans evolved to classify things
Safe Dangerous
Humans evolved to classify things
Safe Dangerous
Humans evolved to classify things
Safe Dangerous
SERIAL KILLER!!!
What is Identity Management now?
Real world has moved online
How do we tell avatars apart?
… was pretending to be this gal
Why is Identity Management important?
It’s a huge risk throughout the customer lifecycle
Manage
RetainCollect
Acquire
What can be done?
Multi-Factor Authentication (MFA)
• Knowledge – something only the user knows
• Possession – something only the user has• Inherence – something only the user is
Knowledge
• something only the user knows
• PIN Code• Password• Questions
Possession
• Something only the user has
• Cell phone• Token• Smart card
Inherence
• Something only the user is
• Fingerprint• Voice print• Facial print
Time and location
• Somewhere only the user is
• More than 1 location at the same time• More than 1 access request at the same
time
Benefits of knowingyour customer
The obvious ones
• Reduce third party fraud
The obvious ones
• Reduce third party fraud
• Improve customer relationship management (KYC)
The obvious ones
• Reduce third party fraud
• Improve customer relationship management (KYC)
• Open up account management
A bit more aboutAccount Management
• Password reset
• Address update
• Password reset
• Address update
• Paperless account opening
The less obvious ones
• Ticket sales
• In-store purchases
• Check-in
• We know what Identity Management is
• We know why it’s important
• We know what can be done– Multi-Factor Authentication
• The possibilities are endless