STEPS TO A

SUCCESSFUL

ONLINE

PRESENCE

HOW LOCAL & SOCIAL CAN HELP YOU

GROW!

SUMMARY

• Introductions

• Websites

• Lock Down Local

• Secure Your Brand

• Local Online Marketing – SEO/MAPS

• Get Mobile

• Get Social

• What About Email

• Test, Track, Refine

INTRODUCTIONS

• Over 14 Years in the Business

• Focus on Small/Local Business

• Treat people as you would like to be treated

• Small Business clients across the USA & Canada

• Experience working with franchised businesses

• Award Winning Search, Paid Advertising, and Social Media

Departments

• Google Adwords & Microsoft AdCenter Certified

• 100% US Based Team

WEBSITES

• Secure your domain & hosting

• Build a site

• Prepare for the future

• Don’t Skimp, this is your future

• Cover the essentials ( contact forms, blogs, social, mobile)

• All sites are not created equally

• Monitor it

• Remember its Open 24/7

FAST FACTS FOR

WEBSITES

LOCK DOWN LOCAL

• Claim your business online

• Get on the map

• Its more than Google

• What are citations?

• What about reviews?

• Photos & Videos

• Why is it so important?

FAST FACTS FOR

LOCAL

FAST FACTS FOR

LOCAL

FAST FACTS FOR

LOCAL

SECURE YOUR BRAND

• Claim your social profiles

• Make sure they are consistent

• Integrate them into your website

• Secure for the future

• Remember your Niche

LOCAL ONLINE

MARKETING – SEO/MAPS

• What is Search Engine Optimization(SEO)?

• I have a Website, why do I need SEO?

• Google seems to love Penguins & Pandas

• Quality over Quantity

• Citations Again?

• Is this something I do once?

• What do Reviews have to do with this?

FAST FACTS ABOUT

MAPS

FAST FACTS ABOUT

MAPS

FAST FACTS LOCAL

SEO

GET MOBILE

• Make sure your website is mobile ready

• What about tablets

• Why do I need to worry about mobile?

• Do I need to set up a mobile site in a certain way?

• What features are important to have?

• Are there other forms of marketing for mobile?

FAST FACTS FOR

MOBILE

FAST FACTS FOR

MOBILE

GET SOCIAL

• What is Social Media?

• Why do I need it?

• What accounts should I set up?

• How does this help my business?

• Its a lot of work, will I make money right away?

• Should I engage customers on Social Media?

• Does this help with other forms of marketing?

FAST FACTS FOR

SOCIAL

FAST FACTS FOR

SOCIAL

FAST FACTS FOR

SOCIAL

WHAT ABOUT EMAIL?

• What is Email Marketing?

• How effective is it?

• How do I start?

• Can I just buy a list and email them?

• Is it all about specials and promotions?

• What is proper email etiquette?

FAST FACTS FOR

EMAIL

FAST FACTS FOR

EMAIL

FAST FACTS FOR

EMAIL

TEST,TRACK,REFINE

• What do you mean by test?

• Ways to track

• What do you mean by refine?

LETS TRACK

EVERYTHING

QUESTIONS?

Thanks for listening!

Look for the Softline Team around you and they can answer

questions in more detail.

Request a copy of this presentation by grabbing a card and

emailing or calling us!