Post on 01-Jan-2016
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Local Merchants Gear up to embrace O2O trend :
M-commerce Practice
Brian XinFounder & CEOStarryMedia2014.4.21
• Local is the core of O2O – Consumer– Business
• Mobile is the key entry– Mobile APP– Mobile Web– Mobile Social Media App Integration
• Mobile payment is the trend– Pay online – Pay offline
• End-to-end mobile solution– Merchant– Consumer
M-commerce for local merchants
M-Commerce Loop – Offline 2 Online 2 Offline
Issues
Merchant create and publish real-time deals
Consumer don’t open the APP
Consumer makes m-payment
In-store validation technique
Web site
Passbook
3rd party terminals
Mobile App
In-store Validation
All-in-one POS
PDA device
App
IVRSMS
Web
CS
In-store validation
Validate E-card and physical card (CRM)
Initialize in-store campaign
Handle transaction
Validation
Smart digital terminal for merchants
Proximity marketing
DEMO
NFC Scenario :
1. 用户买单时,与 POS 系统近场感应;2. 用户感应后确认支付;
QR Code scenario :
1. 用户买单时 pos 系统可生成支付二维码;2. 用户扫描二维码完成支付 ;
pos 系统可生成支付二维码pos 系统可生成支付二维码 用户拍码支付用户拍码支付
进入手机支付页面进入手机支付页面
支付金额 与 POS 近场感应支付金额 与 POS 近场感应
Smart terminal – mobile payment
O2O Platform for merchants content
Mobile Terminal for consumer
Sensor for active engagement
Restaurants Cross-selling and up-selling
用户充值 3000 元
获得充值奖励
+20 元南小馆优惠券+3000 分积分+7 折优惠券 优惠
南小馆 20 元优惠券验证使用
使用 500 积分兑换一杯果汁
兑换
享受 1 次午餐 7 折优惠
后台销售数据及财务数据统计
To be deployed
Coffee shop with O2O capability
• Good content from merchant
• End-to-end mobile solution – all on mobile
• Hardware + Software solution
M-commerce for local merchants – what we learned