LOCAL ONLINE MARKETING FOR BUSINESS

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LOCALLOCAL ONLINE MARKETING FOR BUSINESS

LOCAL BUSINESS SUCCESS

PEOPLE ARE LOOKING FOR PEOPLE ARE LOOKING FOR YOUR BUSINESS EVERY YOUR BUSINESS EVERY SINGLE DAYSINGLE DAY

LOCAL BUSINESS SUCCESS

“73% of activity online is in one way or another “related to local content”on Google

Why Local Online Why Local Online MarketingMarketing

Running an Ad in the Local Newspaper

Situation - 1Situation - 1

Many will see the ad, but how many will be interested?

Counts on people remembering the ad later when they want the service

Ad can only display so much information

Internet Search

Situation – 2 Situation – 2

Visitor can instantly find more information out on the business including: Hours Phone Number Testimonials Email Address/Contact Form Coupons And much more..

Average Monthly Google Average Monthly Google Searches Searches

Local Local Google SearchGoogle Search

Local Local Google Search Google Search

HOW TO FIND WHAT PEOPLE IN HOW TO FIND WHAT PEOPLE IN YOUR LOCAL AREA ARE YOUR LOCAL AREA ARE SEARCHING FOR ONLINESEARCHING FOR ONLINE

Name of Town + Type of Business

Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….

https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/KeywordPlanner

Google Free Keyword ToolGoogle Free Keyword Tool

Search online by typing “google keywords tool”

Google Free Keyword ToolGoogle Free Keyword Tool

WHAT IS SEARCH ENGINE WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW OPTIMIZATION AND HOW CAN IT HELP YOUR CAN IT HELP YOUR BUSINESS?BUSINESS?

The process of preparing and promoting your website in a manner that encourages positive search engine rankings

Search Engine Optimization Search Engine Optimization (SEO)(SEO)

SEOSEO

Google Ads

Organic Search

Making sure your website contains what people are looking for

Making sure other websites are talking about, and “linking” to your web pages. For example local directories, social media sites, authority websites etc.

SEO Consists Of:SEO Consists Of:

Making sure your website contains what people are looking for Making sure other websites are talking about, and “linking” to

your web pages. For example local directories, social media sites, authority websites etc.

A website that is updated on a regular basis

SEO Consists Of:SEO Consists Of:

WHAT IS PAY PER CLICK & WHAT IS PAY PER CLICK & IS IT RIGHT FOR YOUR IS IT RIGHT FOR YOUR BUSINESS?BUSINESS?

Pay Per Click (PPC)Pay Per Click (PPC)

Google Ads

Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad

Pay Per Click (PPC)Pay Per Click (PPC)

Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

No need to wait for ranking high. Write proper compelling advertisement for call to action.

Pay Per ClickPay Per Click

Expanding your online visibility and helping you establish your company as a leader in your industry.

Assigning different ad copies for specific keywords and demographic area

Pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI

Adwords.google.com

GOOGLE LOCAL BUSINESS GOOGLE LOCAL BUSINESS DIRECTORY & HOW IT CAN HELP DIRECTORY & HOW IT CAN HELP YOUR BUSINESSYOUR BUSINESS

Google Local Business Google Local Business DirectoryDirectory

Google’s LocalBusiness Directory

http://www.google.com/local/addhttp://www.google.co.nz/business/placesforbusiness/

Google Local Business Google Local Business DirectoryDirectory

PEOPLE ARE TALKING PEOPLE ARE TALKING ABOUT YOUR BUSINESS ABOUT YOUR BUSINESS ONLINEONLINE

•Google.com’s Local directory•Finda•Facebook Reviews•Food Review Sites (Menumania, menus’s etc)

Popular Review Websites:Popular Review Websites:

Online ReviewsOnline Reviews

Facebook RatingsFacebook Ratings

Deal With Negative ReviewsDeal With Negative ReviewsFact: You can not delete it, deal with it.

Respond quickly to negative review and try to resolve the issue.

Contact the review site

Populate with more positive reviews

Encourage your clients to give reviews on your site. That way even negative review will come to you and you have control to delete it and also it gives an opportunity to know your business better.

Reviews on your websiteReviews on your website

FacebookFacebook

Facebook is a global social networking website and is one of the most popular spots on the net.

FacebookFacebook

Gives you exposure through the friends of friends Adds “social proof” to your business People on Facebook are use to marketing Advertise and promote business locally Valuable backlink for seo

Benefits of FacebookBenefits of Facebook

FACEBOOK

Facebook AdsFacebook Ads

FACEBOOK

Facebook AdsFacebook Ads

THE POWER OF ONLINE THE POWER OF ONLINE PRESS RELEASES FOR PRESS RELEASES FOR YOUR BUSINESSYOUR BUSINESS

Press releases are written articles aboutyour business that can be circulated tovarious media outlets (and much more)

Press ReleasesPress Releases

No need to mail or even fax Distribution can be very quick Published online, which brings valuable backlinks Sending a press release just one place can result in it

being passed on to many others

Online Press ReleasesOnline Press Releases

INTERNET MARKETING INTERNET MARKETING BUILDS UPON THE BUILDS UPON THE SUCCESS OF YOUR SUCCESS OF YOUR COMPETITIONCOMPETITION

Current positioning of your competitionAmount of promotion your competition did to get to the topThe “keywords” your competition is targetingThe type of sales approach they are employing to convert visitors

Build Your Campaign by Studying:Build Your Campaign by Studying:

THE LONG TERM BENEFITS THE LONG TERM BENEFITS OF INTERNET MARKETING OF INTERNET MARKETING FOR YOUR BUSINESSFOR YOUR BUSINESS

The internet is currently “the” place to be, and it is just getting started!Even if you are enjoying good rankings in the search engines, if you haven’t done any online promotion it won’t lastAn important element of any marketing campaign is repetition

Long Term Benefits:Long Term Benefits:

Thank You!Thank You!

CLOUD MEDIA LTD, Website: www.cloudmedia.co.nzEmail: raj@cloudmedia.co.nz, Mob: 021 2541 957

LOCAL ONLINE MARKETING FOR BUSINESS

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