Local Search Marketing using Foursquare

Post on 08-May-2015

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description

My Presentation on Local Search Marketing using Foursquare - given at SESNY Local Search Summit 2010

transcript

Location + Gaming

=

Free Marketing and Promotion for your biz

Encourages Exploring

Encourages exploration of new locations and businesses

Receive badges & ego

Rinse & Repeat

Mayorships

Mayor = Person who checks in the most

Mayorship = bragging rights= competition= more people= your biz being talked about

Free Promotions

Mayorships posted to twitter

Public Shouts!

Biz Name

Profile Link

Friends there too

600,000+ Active Users

1yr

16M Checkins

1.4M Venues

... only 1200 with offers?

SEO Benefits

Google Local Maps indexing foursquare biz profiles

Shouts used as citations

SEO Benefits

Profile pages rank

Get Involved

foursquare.com/add_venue

foursquare.com

Start your Promo

foursquare.com/businesses

New School Loyalty Rewards

tweet 20x about our venue

bring in 10 or more friends

invite 65% of your friends

OLD NEW

Already Adopting

Vegas!

.com/ChuckReynolds