Do This, Not That: Localizing Your International SurveysA presentation byLisa Pietrangeli

from Language Intelligence

And Esther LaVielle from Survey Analytics  

What We’ll Cover

ABOUT USTranslation Options:

SurveyAnalytics

& Language Intelligence DIY Translation

Tools Go Mobile Q & A

About Survey Analytics

-Started back in 2002 in Seattle, WA -#172 out of 500 fastest growing private companies -30,000 + clients & growing- SurveyAnalytics, QuestionPro, IdeaScale, MicroPoll

Esther LaVielle: Chief Education Director   

Language Translation Services

SurveyAnalytics & Language Intelligence have partnered together to make it easier & more affordable than ever to get your surveys translated!

Quick turnaround timeExperienced PM staffExperienced translatorsISO 9001:2008 Certified

Let’s Get Something Clear

Language Intelligence has been working with Market Research companies for over a decade.

Offering best practices that are applicable to multilingual & international research strategies.

Goal = Better question structure via localization means better quality of data

Leverage Existing Tools & DIY Methods

How to Access Translation Services

# Step I: Set up the entire survey in your account in your primary language.

# Step II: * Login » Surveys » Integration » Integration Tools » Translation Service

Add the required languages to your survey. You can add multiple languages.

Select Language(s) & Get Quote(s)

Available Languages Language Intelligence can Translate to:

EnglishGermanFrenchDutchSpanishPortugueseItalianRussianArabicTurkishThaiHebrewBalticCyrillicChinese (Mainland - gb2312)Chinese (Taiwan/HK - Big5)

JapaneseKoreanArmenianPolishHungarianSwedishFinnishDanishSlovakianRomanianFlemishNorwegianGreekCzechCatalanCroatian

DIY Translation Tool

If you plan to translate the survey on your own….

SurveyAnalytics offers tools to DIY Multilingual Survey tools in 37 languages!

We support full internationalization (i18n) -- Including Chinese, Japanese i.e. Multi-byte Character Set languages.

Please note that we only provide system prompts and messages for all the languages. The actual display text in the survey for questions/answers is not automatically translated!

You will need to edit/enter the text in the required language if you are not using Language Intelligence to translate your survey!

Creating Surveys in Different Languages

* Login » Surveys » (Select Survey) » Edit Survey » Multilingual Options

Click on the Add / Edit Language Versions link.

Select Language

Now under Edit Survey tab click on the Edit link for the question

Under Language Version first select the Language. Enter the appropriate translated text & click on save

How to Change the Header, Footer, Survey Buttons, etc.

* Login » Surveys » (Select Survey) » Edit Survey » Multilingual Options

Click on the Add / Edit Language Versions link.

Click on the Configure Survey link for the language option

Enter the translations next to the original text.

Multilingual Report Options

* Login » Surveys » Reports » Advanced Analysis » Grouping/Segmentation

Under System Variable Based Grouping you will find the External ID option. Enter the appropriate language ID and create the Group.

Multilingual Report Options: IDs0 English1 German2 French3 Dutch4 Spanish5 Portuguese6 Italian7 Russian8 Arabic9 Turkish10 Thai11 Hebrew12 Baltic13 Cyrillic14 Chinese (Mainland - gb2312)15 Chinese (Taiwan/HK - Big5)16 Japanese

17 Korean18 Armenian19 Polish20 Hungarian21 Swedish22 Finnish23 Danish24 Slovakian25 Romanian26 Flemish27 Norwegian28 Greek29 Czech30 Catalan31 Croatian

Going Mobile with International Surveys

Reach your target audience via smart phone

Save Trees: Use an iPad for Field Studies!  Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565

Fact:

There are moreCell Phones than Toilets in India!

International Telecommunications Union

THANK YOU

Q & A

Esther LaVielleEsther.rmah@surveyanalytics.comhttp://www.surveyanalytics.comblog.surveyanalytics.com

Lisa Pietrangelilpietrangeli@languageintelligence.com http://www.languageintelligence.com