London April 2005 The Rich Media Platform Eyeblaster.

transcript

LondonApril 2005

The Rich Media Platform

EyeblasterEyeblaster

Agenda Agenda09.00 – 09.15 Welcoming

09.15 – 09.45 Introduction presentation - best ads, new features, Eyeblaster’s future development

09.45 – 10.45 Creating Eyeblaster ads – general guidelines, simple hands-on flash exercises, uploading and testing assets

on Eyeblasterwiz and creating preview ads

10.45 – 11.00 Coffee break

11.00 – 12.00 Advanced examples – additional assets, behavioral ads with a hands-on exercise, dynamic data and data

capture with a hands-on exercise.

12.00 – 13.15 Creating video ads - video basics, video delivery method, video components, video strip, video best

practices

13.15 – 14.15 Lunch

14.15 – 14.45 Eyeblaster ‘Don’t Waste It’ - Lean Mean Fighting Machine case study

14:45 – 15.15 Rich media best practices

15:15 – 15.30 Coffee break

15.30 – 16.30 Open Forum chaired by Revolution Magazine

16.30 – 16.35 Closing

This presentation This presentationCompany

Our product – The Rich media platform

Why ‘Eyeblaster University’?

The Creative opportunity

Ad Formats

Features

Eyeblaster’s future product strategy

Company CompanyUS Company founded in 1999

over 7,000 campaigns for over 600 agencies via 4,000 publishers run on the Eyeblaster Online Advertising Platform.

Corporate headquarters: New York. European offices in UK, Germany, France, Spain and The Netherlands.

International offices in: Japan, China, Australia and Brazil

Over 1billion Rich media impressions per month

Global leader in solutions for online rich media advertising

The Eyeblaster Rich Media SolutionThe Eyeblaster Rich Media Solution

CREATIVEPUBLISHER

Single

Workflow

A single workflow to integrate the

work of Creative with Mediawith Publishers:

Serves the needs of all Agency control in

configuring campaign; Publisher control in deploying campaign

All the creative needs: all formats, all media types

All the tracking, reporting in one system

Creative in online display advertising Creative in online display advertising

Traditionally a media controlled industry

Standard display advertising formats present a limited creative opportunity

In a direct response driven medium, targeting and optimisation are dominant factors

Mismatch between budgets and costs to produce effective online ads for branding

Lack of standardisation

Audience connectivity

What has changed? What has changed?Shift in consumption of media

More money is spent online by consumers

More brands are spending more money to advertise online

Advertisers are convinced that the medium can be used for effective online branding

Audience connectivity is improving

Technologies have enabled a more compelling creative opportunity

The industry is maturing (Standards and processes) enabling an easier execution of campaigns

Why Eyeblaster University? Why Eyeblaster University?Creative has a predominant role in increasing budgets of online advertising

Usage of technology will continue to drive the creative opportunity

Eyeblaster product enhancements are focused on the creative proposition

Our product is becoming ever more versatile and therefore demands more knowledge

Eyeblaster would like you to drive the demand for rich media and believe educating you about the opportunities will assist in achieving that

Creative Ad formatsCreative Ad formatsCreative Ad formatsCreative Ad formats

Polite Banner

A Flash banner ad that allows up to 2.2MB. Contains: Default gif, default flash and rich flash.

Expandable Banner

Multiple panels. Mouse over/Auto/Click expansion.

See Demos:

See Demos: Audi

Banner FormatsBanner FormatsBanner FormatsBanner Formats

Quick share BMW

Push Down Banner

Multiple panels. Pushes content down. Floating reminder.See Demos: Colgate

Floating Ad

Ad that appears to float over a web page.

Full-Page Overlay

Ad that interacts with the full page in the current window

See Demos:

Out-of-Banner Out-of-Banner FormatsFormats

Commercial Break

Full-page ad that takes over the entire screen like TV commercials.

Window Ad

Ad appears in a new window, like an interstitial or pop-up

BA See Demos:

See Demos: Yahoo

Wallpaper Ad

Full-screen ad that replaces the web page backgroundNIKE See Demos:

Ad featuresAd featuresAd featuresAd features

Behavioral Ad

Dynamic Data

Data Capture

Live Polling

VideoVideoVideoVideo

Eyeblaster product strategy Eyeblaster product strategyOur mission: Enable Advertisers, Agencies and publishers to effectively launch digital advertising campaigns across multiple channels

Consolidated digital ad serving platform

New digital channels for marketing: Mobile and Gaming

Innovative formats for branding

Direct response formats and features

Measurability of brand effectiveness and direct response metrics

Simplified execution: Creative, Media and Publishing

Eyeblaster Future product plans Eyeblaster Future product plans

Complete Agency Ad Serving solution – June 2005

Additional digital channels – Q2 2005

New rich media formats and features – June and November 2005

Improved processes – June 2005

Flexible and customised reporting – June 2005

Focus on Video creation and publishing

EZblaster – April 2005

Questions?Questions? The Rich Media Platform

The Rich Media Platform

EyeblasterEyeblaster

London April 2005 The Rich Media Platform Eyeblaster.

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