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LondonApril 2005
LondonApril 2005
The Rich Media Platform
The Rich Media Platform
EyeblasterEyeblaster
Agenda Agenda09.00 – 09.15 Welcoming
09.15 – 09.45 Introduction presentation - best ads, new features, Eyeblaster’s future development
09.45 – 10.45 Creating Eyeblaster ads – general guidelines, simple hands-on flash exercises, uploading and testing assets
on Eyeblasterwiz and creating preview ads
10.45 – 11.00 Coffee break
11.00 – 12.00 Advanced examples – additional assets, behavioral ads with a hands-on exercise, dynamic data and data
capture with a hands-on exercise.
12.00 – 13.15 Creating video ads - video basics, video delivery method, video components, video strip, video best
practices
13.15 – 14.15 Lunch
14.15 – 14.45 Eyeblaster ‘Don’t Waste It’ - Lean Mean Fighting Machine case study
14:45 – 15.15 Rich media best practices
15:15 – 15.30 Coffee break
15.30 – 16.30 Open Forum chaired by Revolution Magazine
16.30 – 16.35 Closing
This presentation This presentationCompany
Our product – The Rich media platform
Why ‘Eyeblaster University’?
The Creative opportunity
Ad Formats
Features
Video
Eyeblaster’s future product strategy
Q & A
Company CompanyUS Company founded in 1999
over 7,000 campaigns for over 600 agencies via 4,000 publishers run on the Eyeblaster Online Advertising Platform.
Corporate headquarters: New York. European offices in UK, Germany, France, Spain and The Netherlands.
International offices in: Japan, China, Australia and Brazil
Over 1billion Rich media impressions per month
Global leader in solutions for online rich media advertising
The Eyeblaster Rich Media SolutionThe Eyeblaster Rich Media Solution
MEDIA
CREATIVEPUBLISHER
Single
Workflow
A single workflow to integrate the
work of Creative with Mediawith Publishers:
Serves the needs of all Agency control in
configuring campaign; Publisher control in deploying campaign
All the creative needs: all formats, all media types
All the tracking, reporting in one system
Creative in online display advertising Creative in online display advertising
Traditionally a media controlled industry
Standard display advertising formats present a limited creative opportunity
In a direct response driven medium, targeting and optimisation are dominant factors
Mismatch between budgets and costs to produce effective online ads for branding
Lack of standardisation
Audience connectivity
What has changed? What has changed?Shift in consumption of media
More money is spent online by consumers
More brands are spending more money to advertise online
Advertisers are convinced that the medium can be used for effective online branding
Audience connectivity is improving
Technologies have enabled a more compelling creative opportunity
The industry is maturing (Standards and processes) enabling an easier execution of campaigns
Why Eyeblaster University? Why Eyeblaster University?Creative has a predominant role in increasing budgets of online advertising
Usage of technology will continue to drive the creative opportunity
Eyeblaster product enhancements are focused on the creative proposition
Our product is becoming ever more versatile and therefore demands more knowledge
Eyeblaster would like you to drive the demand for rich media and believe educating you about the opportunities will assist in achieving that
Creative Ad formatsCreative Ad formatsCreative Ad formatsCreative Ad formats
Polite Banner
A Flash banner ad that allows up to 2.2MB. Contains: Default gif, default flash and rich flash.
Expandable Banner
Multiple panels. Mouse over/Auto/Click expansion.
See Demos:
See Demos: Audi
Banner FormatsBanner FormatsBanner FormatsBanner Formats
Xerox
Quick share BMW
Push Down Banner
Multiple panels. Pushes content down. Floating reminder.See Demos: Colgate
Elite
Floating Ad
Ad that appears to float over a web page.
Full-Page Overlay
Ad that interacts with the full page in the current window
See Demos:
See Demos:
Out-of-Banner Out-of-Banner FormatsFormats
Out-of-Banner Out-of-Banner FormatsFormats
Mini
NSPCC
Commercial Break
Full-page ad that takes over the entire screen like TV commercials.
Window Ad
Ad appears in a new window, like an interstitial or pop-up
BA See Demos:
See Demos: Yahoo
Wallpaper Ad
Full-screen ad that replaces the web page backgroundNIKE See Demos:
Ad featuresAd featuresAd featuresAd features
Behavioral Ad
Dynamic Data
1 2
Data Capture
Live Polling
VideoVideoVideoVideo
Eyeblaster product strategy Eyeblaster product strategyOur mission: Enable Advertisers, Agencies and publishers to effectively launch digital advertising campaigns across multiple channels
Consolidated digital ad serving platform
New digital channels for marketing: Mobile and Gaming
Innovative formats for branding
Direct response formats and features
Measurability of brand effectiveness and direct response metrics
Simplified execution: Creative, Media and Publishing
Eyeblaster Future product plans Eyeblaster Future product plans
Complete Agency Ad Serving solution – June 2005
Additional digital channels – Q2 2005
New rich media formats and features – June and November 2005
Improved processes – June 2005
Flexible and customised reporting – June 2005
Focus on Video creation and publishing
EZblaster – April 2005
Questions?Questions? The Rich Media Platform
The Rich Media Platform
EyeblasterEyeblaster