London olympics 2012 going social

transcript

LONDON OLYMPIC 2012

SOCIAL GAMES

CARNIVAL ON SOCIAL MEDIA

Beijing 2008 was Memorable

Countdown has begun

IT’S ALL ABOUT…

Emotions

Passion

Efforts

Commitment

But this time something new and extraordinary is happening

What’s that???

www.simplify360.com

Facebook the biggest channel to get connected

with viewers

To create opinion leaders and educate viewers

Exploring all social media channels

Facebook engagement success

100 days still to go

Twitter engagement success

Creating a platform for viewers to get connected

with their favorite athlete

Success of the new platform

Ensuring interest of followers and attracting

new member

Engagement Model

Model to get user engage and visit on daily basis.

CONNECT

EDUCATE

CONNECT

EDUCATE ENGAGE

CONNECT

EDUCATE ENGAGE

REWARD

CONNECT

EDUCATE ENGAGE

REWARD

PROMOTE

WELCOME TO LONDON 2012 ON SOCIAL MEDIA

Already reached billions of people &

www.simplify360.com

The game has changed & so is the media

1 in five couples meet online

Adults spend 15 hrs a week on internet

User spend More than 55 minutes a day on Facebook

3 twitters account get activated every second

700,000 local business active pages on Facebook

A new members join Linkedin every second

83% companies uses Facebook

A new members join Linkedin every secondSocial gamers will buy $6 billion of virtual goods by

2013 93% of marketers use Social Media but how well that’s a big question

Avg 50 Millions tweet per day

83% companies uses Facebook

• Users on Facebook800+ Mn• Pieces of content per month30 Bn• Minutes of log-in time per month700 Bn• Avg friends per user130• Users between 18 to 34 yrs62%• Users of Facebook are female50%• Registered tweets per day55 Mn

Best promotion channel

Buzz Creation

Athletes getting connected to viewers in real time

Sponsors making billions of $ out of it

London Olympic 2012 going viral on

Social Media

Million dollar questionHow they are doing it?????

www.simplify360.com

OFFICIAL WEBSITE

OFFICIAL WEBSITEMILLIONS OF BLOGS

BILLIONS OF FAN

FACEBOOK PAGE

BILLIONS OF FAN

FACEBOOK PAGE TWITTER ACCOUNT

BILLIONS OF FAN

YOUTUBE CHANNEL

BILLIONS OF FAN

YOUTUBE CHANNEL THE ATHELETE HUB

BILLIONS OF FAN

Billion dollar questionHow they are getting benefits

out of it?

www.simplify360.com

Everything via Internet &

Social Media

What’s make it different and successful??

www.simplify360.com

Humongous fan followings

Viewers can keep track of everything

Opportunities for sponsors & organizers

Motivation to athletes

Reach of the games enhanced

Reach of the games enhancedEven before starting of game,

its a hit

Source 1993-1996 1997-2000 2001-2004 2005-2008Broadcast Rights 1.251 1.845 2.232 2.570Global Sponsorship

0.279 0.579 0.663 0.866

Domestic Sponsorship

0.534 0.655 0.796 1.555

Ticketing 0.451 0.625 0.411 0.274Licensing 0.115 0.066 0.087 0.185TOTAL 2.630 3.770 4.189 5.450

Olympic Revenue, 1993-2008 (in $ billions)

Some of the Sponsors of Beijing 2008

In 2008 Revenue Increased by 107% compared to 1993

What could be probable no of sponsors and revenue increase in 2012?Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications)

Number of Sponsors are

already doubled

Fan Following higher than any other Olympics

First time athletes getting

connected to viewers

First time LO2012 Home

Rentals is a meeting place for visitors to the Olympics.

2012 Revenue may get double from previous

year.London News

So get readyThe biggest sports carnival has

arrived on your Social Media Account

www.simplify360.com

In the book of Olympics

Social Media uses may get

THE GOLDEN PAGE

THANK YOUhttp://simplify360.com/

Facebook: https://www.facebook.com/simplify360 Tweet Us: @simplify360

Note: Images used in the slide is taken from website screen shots and photos available on the internet and doesn’t belong to SImplify360.