Visual Merchandising

NATURE OF THE BRAND

Luxury BrandLeather GoodsRTW (except for few stores)AccessoriesTextiles

LAYOUT OF THE STORE

Store Size-2500 SqFt.Circular Layout. No sub aisle.

Kinds Of Fixtures ,Placement Of Capacity Fixtures & Signature Fixtures

The entire store has capacity fixtures on all the four walls.

There are eight signature fixtures.

Capacity fixtures

Signature fixtures

Color & Quality of mannequins

The brand uses :-• Realistic Mannequins• Semi- realistic mannequins• Abstract mannequins.

Use of Props in Store & Window Display

Props are extensively used throughout the store.

Kinds of props used are-• Wooden hand &head• Metal bag holders• Heavy fiber material cubes.

Props

Color Scheme No color scheme in particular.VM rotation is done as per the worldwide

Louis Vuitton VM guidelines.

Merchandise properly color-blocked?

As the store doesn't follow any color scheme to display their merchandise , therefore there is no color blocking.

But the store follow a certain color pattern in its textiles i.e. light color in front & dark color in back.

Theme on Window Display & Store

The theme is hot air balloon which depicts era when people use to travel in hot air balloons.

Hot Air Balloon Theme

Music, Aroma, Flooring & Lightening.

The music played in the store is soft, certain pop numbers that pleases the ears and compliments the stores ambience.

The music in all stores is the same worldwide. And change in the playlist happens in all stores at the same time.

The aroma is pleasant.Mat & tile flooring.Dim yellow lightening which is common in all the

LV stores throughout the world.