Post on 24-Jul-2015
transcript
LOW RATE GREDIT CARD
Market
ProductStrategy
CampaignSocial MediaIn�uencers
1
23
4
CompetitionSEO AnalysisSocial Media
Social MediaIn�uencers
Market1
18.9%16.9%15.9%12.99%11.9%7.8%6.9%6.6%6.4% 6.45%
Market Share& Lowest APR
44% 56%LOW RATE CC STD RATE CC
MARKETSHARE
APR APR
4’769,100CARDS
Competition
42
276
380
33945
29119726 280
23000
Alexa rank - External LinksSEO Analysis
Social Media
Product2
EASYUNDERSTANDMANAGE
APPLYNOW
Strategy3
EASYUNDERSTANDMANAGE
APPLYNOW
ON-LINEEDUCATIONSTRATEGY
Ready to
AWARENESS RELATIONSHIPUNDERSTANDING TRUSTKEY
INFLUENCERS
SOCIAL MEDIA
Drive Provide Build
ManageCreate Provide
Goals
SAVE MONEYSAVE MONEYWHILE YOU SPEND
SAVE MONEYWITHOUT REALIZING
SAVE MONEYUSING mbna
LOW RATE CREDIT CARD
Message
AWARENESS RELATIONSHIPUNDERSTANDING TRUST
Campaign4
JOHN JOSH
SIAMESEBROTHERS
Do everything together
ABCmbna
BUT have separated credit cards
LOW RATE C.C STD RATE C.C
Offers only 6.5% APR
Offers 18.5% APR
JOHN saved £ 3.600
compared to Josh
JOSH will follow his brother’s tip
In 2014 In 2015
SAVE MONEYWHILE YOU SPEND
Social Media
Every card charges it per the money borrowed
ANNUAL PURCHASE RATE
If you go for
you only pay 6.5% APR on purchases
mbnaLOW RATE C.C
If you go for
you may pay around 18.5% APR
on purchases
ABCSTD RATE C.C
SAVEAROUND
1st YEAR 2nd YEAR 5th YEAR 10th YEAR
£ 3.600 SAVEAROUND £ 7.200
SAVEAROUND
£ 18.000 SAVEAROUND
£ 36.000
1st YEAR 2nd YEAR 5th YEAR 10th YEARSPENDAROUND £ 5.550 ON INTERESTS
SPENDAROUND
£ 11.100 SPENDAROUND
£ 27.750 SPENDAROUND
£ 55.500
ON INTERESTS
SAVE MONEYWITHOUT REALIZING
APR
Social Media
This is my face when I SAVE MONEY
HAPPY SMART CONFIDENT BLESSED COOL SMOOTH DELIGHTED RELAX CLEVER SATISFIED UPBEAT
POWERFUL EXCITED LUCKY
mbnaLOW RATE CREDIT CARD
SAVE MONEYFEELINGS
Social Media
#mbnasavemoney
Saving ExpertsFinance InfoGeneral
3 4 5 6 7 8PAGE RANK640,000
60,000
115,00099,000
5,000
31,000
7,0001,991 3,600
17,000
PROFILES
In�uencers
Calculate how much you can save with mbna
Every card charges it per the money borrowed
APRANNUAL PURCHASE RATE
SIMULATORIn�uencers
Monthly credit card expenses
Current APR
With you will save
SAVE
ON INTERESTS
£ 3.600 SAVE
£ 7.200 SAVE
£ 18.000 SAVE
£ 36.000
6.5%p.avariable
9.2% 6.5%Others mbna
Day-to-day spending &
Large purchases
Transfer your other more ex-pensive credit card
balances(No handling fee)
mbna
Enabling you to move funds from your credit
card to your bank account(No handling fee)
DESIGNED FOR
BENEFITSIn�uencers
CONTACTLESS
Stolen or lost credit card
Fraud purchases Refund money to our clients
mbna support and assistance
mbna
20£ 15£No PIN No PIN >45£ PIN required
20£DAILY PURCHASES
mbna
Contactless LOGO on the card
mbna
Contactless LOGO on payment
terminal
Faster payments
No PIN requiredup to 20£
20£<
mbna
20cmminimun distance
to connect
mbna 20£<mbna
CONDITIONS SAFETY
SUPPORT
In�uencers
mbnaby
THANK YOUTEAM 7
WHOwould go for an INDEPENDENT credit card
with LOW RATE issued ON-LINE?
People who can`t issue a credit card
in their banks
They may not be approved with the lowest rate 6.5%
People who know about the low rate credit advantage and trust mbna
PROFESSIONALSLargest consumption power
Lower default risk
Audience
Action Plan