LOW RATE GREDIT CARD

Market

ProductStrategy

CampaignSocial MediaIn�uencers

1

23

4

CompetitionSEO AnalysisSocial Media

Social MediaIn�uencers

Market1

18.9%16.9%15.9%12.99%11.9%7.8%6.9%6.6%6.4% 6.45%

Market Share& Lowest APR

44% 56%LOW RATE CC STD RATE CC

MARKETSHARE

APR APR

4’769,100CARDS

Competition

42

276

380

33945

29119726 280

23000

Alexa rank - External LinksSEO Analysis

Social Media

Product2

EASYUNDERSTANDMANAGE

APPLYNOW

Strategy3

EASYUNDERSTANDMANAGE

APPLYNOW

ON-LINEEDUCATIONSTRATEGY

Ready to

AWARENESS RELATIONSHIPUNDERSTANDING TRUSTKEY

INFLUENCERS

SOCIAL MEDIA

Drive Provide Build

ManageCreate Provide

Goals

SAVE MONEYSAVE MONEYWHILE YOU SPEND

SAVE MONEYWITHOUT REALIZING

SAVE MONEYUSING mbna

LOW RATE CREDIT CARD

Message

AWARENESS RELATIONSHIPUNDERSTANDING TRUST

Campaign4

JOHN JOSH

SIAMESEBROTHERS

Do everything together

ABCmbna

BUT have separated credit cards

LOW RATE C.C STD RATE C.C

Offers only 6.5% APR

Offers 18.5% APR

JOHN saved £ 3.600

compared to Josh

JOSH will follow his brother’s tip

In 2014 In 2015

SAVE MONEYWHILE YOU SPEND

Social Media

Every card charges it per the money borrowed

ANNUAL PURCHASE RATE

If you go for

you only pay 6.5% APR on purchases

mbnaLOW RATE C.C

If you go for

you may pay around 18.5% APR

on purchases

ABCSTD RATE C.C

SAVEAROUND

1st YEAR 2nd YEAR 5th YEAR 10th YEAR

£ 3.600 SAVEAROUND £ 7.200

SAVEAROUND

£ 18.000 SAVEAROUND

£ 36.000

1st YEAR 2nd YEAR 5th YEAR 10th YEARSPENDAROUND £ 5.550 ON INTERESTS

SPENDAROUND

£ 11.100 SPENDAROUND

£ 27.750 SPENDAROUND

£ 55.500

ON INTERESTS

SAVE MONEYWITHOUT REALIZING

APR

Social Media

This is my face when I SAVE MONEY

HAPPY SMART CONFIDENT BLESSED COOL SMOOTH DELIGHTED RELAX CLEVER SATISFIED UPBEAT

POWERFUL EXCITED LUCKY

mbnaLOW RATE CREDIT CARD

SAVE MONEYFEELINGS

Social Media

#mbnasavemoney

Saving ExpertsFinance InfoGeneral

3 4 5 6 7 8PAGE RANK640,000

60,000

115,00099,000

5,000

31,000

7,0001,991 3,600

17,000

PROFILES

In�uencers

Calculate how much you can save with mbna

Every card charges it per the money borrowed

APRANNUAL PURCHASE RATE

SIMULATORIn�uencers

Monthly credit card expenses

Current APR

With you will save

SAVE

ON INTERESTS

£ 3.600 SAVE

£ 7.200 SAVE

£ 18.000 SAVE

£ 36.000

6.5%p.avariable

9.2% 6.5%Others mbna

Day-to-day spending &

Large purchases

Transfer your other more ex-pensive credit card

balances(No handling fee)

mbna

Enabling you to move funds from your credit

card to your bank account(No handling fee)

DESIGNED FOR

BENEFITSIn�uencers

CONTACTLESS

Stolen or lost credit card

Fraud purchases Refund money to our clients

mbna support and assistance

mbna

20£ 15£No PIN No PIN >45£ PIN required

20£DAILY PURCHASES

mbna

Contactless LOGO on the card

mbna

Contactless LOGO on payment

terminal

Faster payments

No PIN requiredup to 20£

20£<

mbna

20cmminimun distance

to connect

mbna 20£<mbna

CONDITIONS SAFETY

SUPPORT

In�uencers

mbnaby

THANK YOUTEAM 7

WHOwould go for an INDEPENDENT credit card

with LOW RATE issued ON-LINE?

People who can`t issue a credit card

in their banks

They may not be approved with the lowest rate 6.5%

People who know about the low rate credit advantage and trust mbna

PROFESSIONALSLargest consumption power

Lower default risk

Audience

Action Plan