LSA stands for “local search association”

A trade association based in Michigan with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology

Many work directly with local business owners

About LSA

Local Partners

What Are We Trying to Do?

Access to information/companiesPractical advice

Educational environment

Our Agenda• Elements of a Successful Digital Marketing Strategy• Understanding the Customer Journey from a Google

Perspective• Making the Most of a Limited Marketing Budget• Taking Control of Your Online Reputation• Email Marketing Best Practices

• Boost Customer Loyalty with These Social Media Tips

• How Paid + Mobile Search Impact Consumer Decision-Making

• Facebook: Paid and Organic Social Media Strategies

• Giveaway Drawing (survey required)

SurveyAmazon Echo

The “Good Ol’ Days”

More concentrated audiences, more coherence

Media Landscape: Today

Noisy, even chaotic

Reaching the Customer Is Harder

Where the $#@! are you?

I’m over here

40%

37%

33%

21% Not Enough Time

Not Enough Knowledge orExpertise

Ad Budget Not Large Enough

Not Enough Resources to HireDedicated Personnel

Source: Thrive Analytics, “Local Pulse Survey” January 2015.

Biggest challenges with online/digital marketing

Challenges: Time, Expertise

“How to rise above local competition”

“Building our social media base”

“Getting more clients”

“Having the time to do it”

“Having a clear ROI”

Source: LSA survey of SMBs, October 2015

Objectives

Online Resource for You

MarketingBitz.com

• Engage: ask questions/challenge speakers

• Network: talk to each other

• Get business cards: follow up with people

• Stay for full day . . . and giveaway

• Keep in Touch: We’re here to help

Get Most From Today